"Multimedia" means all media material furnished by the American Heart Association hereunder, whether audio, video, digital images/prints, animation, graphics or otherwise.*
* This usage policy refers to materials specifically provided in the Multimedia section of the AHA/ASA newsroom (newsroom.heart.org). These terms may not be applied to other AHA/ASA copyrighted material found on heart.org and other AHA/ASA sites. This includes those linked to from newsroom.heart.org like the AHA's copyrighted "Watch and Learn Illustration/Animation Library." This online library is for viewing purposes only and may not be used without a license agreement with the AHA/ASA.
All multimedia and copyrights associated therewith shall remain the exclusive property of the American Heart Association.
Permission to use AHA/ASA multimedia is granted to credentialed news media (Radio, Television, Print and Internet) for non-commercial editorial purposes only. Any other use is strictly prohibited without prior written authorization from the American Heart Association.
With the exception of video and audio (b-roll and interview clips) which may be edited as needed for time/story content, credentialed news media may not edit or alter AHA/ASA copyrighted animation provided in the video animation library in the newsroom. The AHA or ASA copyright must be retained. If a zoom effect is employed, an AHA or ASA courtesy must be included on print items or as a font on a broadcast format.
The American Heart Association's copyright (or copyright permission provided by contributing source) must accompany each photo/image use as an adjacent credit line.
Credentialed news media may not alter (change content) of videos or images by digitalization or by synthesizing them alone or with any other material, by use of computer or with other electronic means now or hereafter known without the written consent of the American Heart Association being first obtained in each instance.
The American Heart Association does NOT endorse companies, products or services and strictly prohibits any suggestion of endorsement, recommendation, or superiority of one company, product or service over another company, product, or service. User may not assign or transfer this agreement or any rights granted hereunder.