Stars from movies, TV and Broadway help America “Go Red” and shine a spotlight on
heart disease – the #1 killer of women
(DALLAS, January 30, 2013) – The American Heart Association’s Go Red For Women® is asking America to go RED in celebration of the 10th National Wear Red Day® on February 1, 2013. For 10 years, women have been fighting heart disease – the No. 1 killer of women – both individually and together as part of the Go Red For Women movement. To date, more than 627,000 women’s lives have been saved, but the fight is far from over. Women need the right information, education and care, in order to treat, prevent, and even end heart disease.
“An estimated 43 million women in the U.S. are affected by heart disease, yet only one in five women believe heart disease is her greatest health threat,” said Dr. Jennifer Mieres, Professor of Cardiology and Senior Vice President of Community and Public Health at North Shore – LIJ Health System. “That’s why it’s so important to understand your personal risk factors and often-overlooked common symptoms, and to share that information with the women you love.”
“I was shocked to learn that heart disease is more deadly than all forms of cancer combined,” said Go Red For Women supporter Allison Janney. “My mother’s quadruple bypass surgery was an eye-opening experience. I’m now making heart healthy changes to reduce my own risk, and have joined with Go Red For Women to educate other women about what they can do. Together, women have the power to save our own lives.”
To mark ten years of the fight against heart disease in women, the American Heart Association’s Go Red For Women is asking Americans to raise awareness about heart disease and Go Red in new and bold ways – turning every landmark, every Main Street, every organization, social media page and home RED to shine a spotlight on the No. 1 killer of women.
Watch and Share the New Allison Janney PSA & Go Red’s 10-Year Video
To educate women about the realities of this silent killer, Go Red For Women has teamed up with award-winning actress Allison Janney to debut a new public service announcement, Go Red Allison Janney PSA. Embed Code: <iframe width="560" height="315" src="http://www.youtube.com/embed/0h8iRtGntw4" frameborder="0" allowfullscreen></iframe>
Go Red For Women also produced “10 Years of Fighting Women and Heart Disease,” to celebrate the achievements in women’s heart health and provide a retrospective look at the decade-long fight against women’s No. 1killer. To watch and share this video, visit: http://youtu.be/QnNQgr4iWvg.
Embed Code: <iframe width="560" height="315" src="http://www.youtube.com/embed/t7wmPWTnDbE" frameborder="0" allowfullscreen></iframe>
Star Jones & Broadway Casts Kick-Off ‘America Goes Red’
On Thursday, January 31, the eve of the 10th National Wear Red Day, Go Red For Women is hosting a lighting ceremony at Macy’s Herald Square in New York City – the first iconic building to turn red. Macy’s is a founding national sponsor of Go Red For Women and has raised $40 million to support the cause since 2004.
Star Jones, the American Heart Association’s national volunteer, invites New Yorkers to kick off National Wear Red Day at Macy’s with some of Broadway’s hottest talents including Judy Kaye from Nice Work If You Can Get It and performances from Motown’s Valisia LeKae and the cast of STOMP!
Local Go Red For Women events will be held across the country throughout the month of February, featuring screenings of a new “10 Years of Fighting Heart Disease in Women” video, appearances by local celebrities and heart disease survivors. Learn more about local events by visiting GoRedForWomen.org.
Macy’s and Stylist Clinton Kelly Share Easy Ways to Go Red
In anticipation of National Wear Red Day, Go Red For Women teamed up with Macy’s and celebrity stylist and TV personality Clinton Kelly to show women they can wear red in bold and fun, new ways. Clinton filmed video vignettes that showcase four stylish red looks worn by inspiring real women who have been personally affected by heart disease, which showcase dresses designed exclusively for Macy’s. Starting January 30th, three dresses are available at select Macy’s stores and on Macys.com with 10% of the purchase price benefiting Go Red For Women. Clinton’s ‘Go Red’ fashion tips and the Macy’s red dresses can be found here: www.GoRedForWomenEPK.com
Turn Your Social Channels RED
This year, Go Red For Women has made it even easier for Americans to show their support on National Wear Red Day. The Go Red For Women Wear Red Day Toolkit is a new resource that offers fun & easy ways to go RED via social media, such as connecting with the movement on Twitter at @GoRedForWomen, sharing hard-hitting stats about women and heart disease using the #GoRed hashtag or creating a Go Red Pinterest board with your favorite RED looks or heart-healthy foods.
Additionally, Americans can participate in the America Goes Red Challenge by uploading a picture of ways they are going red and posting it to the Go Red For Women Facebook page or GoRedForWomen.org/WearRedDay.
To help raise funds for the cause, consumers can post on the Macy’s Facebook page, pin, tweet or share something and Macy's will donate $2 to the American Heart Association, up to $250K! Just tag it #MacysGoesRed.
The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and Merck & Co., Inc.
About Allison Janney
Allison Janney is an award-winning actress known for her memorable roles in the hit television series “The West Wing” and feature films including “The Help,” “Hairspray,” “Juno,” “The Hours,” and “American Beauty.” She was recently seen in "The Oranges" with Catherine Keener, “Liberal Arts” with Josh Radnor and currently in “Struck By Lightning” with Chris Colfer. Janney has been busy of late; completing production on Lynn Shelton’s “Touchy Feely,” the untitled Christian Camargo project with William Hurt, and “The Way, Way Back” with Steve Carrell and Toni Collette. She lent her voice to the Dreamworks’ animated film “Mr. Peabody & Sherman” and just completed filming Jason Bateman’s “Bad Words.”
About Go Red For Women
Go Red For Women® is the American Heart Association's national movement to end heart disease in women. We are committed to the fight, for as long as it takes. The American Heart Association's Go Red For Women® movement advocates for more research and swifter action for women's heart health. The American Heart Association's Go Red For Women® movement was created by women, for women. Because our health is non-negotiable, because we have the power to save our lives, and because the best force for women is women. The American Heart Association's Go Red For Women® movement is nationally sponsored by Macy's and Merck & Co., Inc, with additional support from our cause supporters. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – America’s No. 1 and No. 4 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.
The American Heart Association
1-800-AHA-USA1; or visit americanheart.org
Accredited Media Inquiries Only:
Leslie Holland, American Heart Association
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