American Heart Association CEO Nancy Brown issued the following comments today on Legacy’s new national campaign, FINISH IT
DALLAS, Texas, Aug. 12, 2014 – American Heart Association CEO Nancy Brown: “We congratulate Legacy for this bold new campaign and its inspiring goal of creating the first tobacco-free generation. Most of the nation’s smokers took their first puff from a cigarette while they were in their teens.
To hook these new customers to a lifetime of smoking, the tobacco industry is always finding new ways to aggressively market its products to teenagers. By building from the success of its landmark truth® campaign, Legacy’s fresh approach to outreach could save millions of young lives from the dangers of tobacco addiction.
FINISH IT aligns with the American Heart Association’s goal of reducing heart disease and stroke deaths by 20 percent, while improving the cardiovascular health of all Americans by 20 percent, by the year 2020.
As Legacy directly reaches out to teens through this new campaign, the association will continue to advocate for higher taxes on tobacco products to discourage teens from starting to smoke, and for clean-air workplaces and communities to protect all Americans. Together, we can ensure that this generation and every one that follows lives free of tobacco, cardiovascular diseases and stroke.”