(DALLAS, March 20)— The American Heart Association has been named the Health NonProfit Brand of the Year by the 2013 Harris Poll EquiTrend®, an annual tracking study that measures and compares more than 1,500 brands.
“This recognition is a tribute to our more than 22.5 million volunteers and supporters, from the researchers who continue the lifesaving vision of our founders to the families who lace up their shoes for our Heart Walks,” said Nancy Brown, Chief Executive Officer of the American Heart Association. “It is especially meaningful as we work toward our goal of both a 20 percent improvement in cardiovascular health for all Americans, and a 20 percent reduction in cardiovascular and stroke deaths by 2020. Statistics show we are making progress, and this study serves as further confirmation that we are a trusted source for changing and saving lives.”
The American Heart Association funds more cardiovascular research than any entity outside the federal government – more than $128 million in the last fiscal year, and more than $3.5 billion since 1949.
While the American Heart Association prides itself on being rooted in science, programs and campaigns aimed at consumers continue to have a major impact. Examples include:
“The mission of the American Heart Association touches every household in America,” said Donna Arnett, Ph.D., M.S.P.H., the organization’s President and Chairperson of the Department of Epidemiology at the University of Alabama at Birmingham School of Public Health. “These results indicate that the American Heart Association is recognized as leading the overall fight against heart disease and stroke, and is a valued resource in the fight for the lives that mean the most to you.”
This is the 25th year of the Harris Poll EquiTrend, which evaluates a brand's position within and outside of its industry based on a survey of more than 38,500 Americans.
The EquiTrend ranking is based on an “Equity score” which provides an understanding of a brand’s overall strength. That score is determined by a calculation of Familiarity, Quality and Purchase Consideration.
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke—America’s No. 1 and No. 4 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or join us, call 1-800-AHA-USA1 or any of our offices around the country or visit heart.org.
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