American Heart Association named as 2013 Health NonProfit Brand of the Year in Annual EquiTrend study
(DALLAS, March 20)— The American Heart Association has been named the Health NonProfit Brand of the Year by the 2013 Harris Poll EquiTrend®, an annual tracking study that measures and compares more than 1,500 brands.
“This recognition is a tribute to our more than 22.5 million volunteers and supporters, from the researchers who continue the lifesaving vision of our founders to the families who lace up their shoes for our Heart Walks,” said Nancy Brown, Chief Executive Officer of the American Heart Association. “It is especially meaningful as we work toward our goal of both a 20 percent improvement in cardiovascular health for all Americans, and a 20 percent reduction in cardiovascular and stroke deaths by 2020. Statistics show we are making progress, and this study serves as further confirmation that we are a trusted source for changing and saving lives.”
The American Heart Association funds more cardiovascular research than any entity outside the federal government – more than $128 million in the last fiscal year, and more than $3.5 billion since 1949.
While the American Heart Association prides itself on being rooted in science, programs and campaigns aimed at consumers continue to have a major impact. Examples include:
- the Heart-Check mark that helps Americans make healthier choices on grocery store items and restaurant meals; the mark is a recognized and trusted nutritional icon.
- CPR training of more than 14 million people worldwide each year. The Hands-Only CPR campaign reminds people that anyone can be a lifesaver; when an adult collapses, just push hard and fast in the center of the chest to the beat of the song, “Stayin’ Alive.”
- Go Red For Women, the awareness campaign educating the public that heart disease is the No. 1 killer of women in the U.S., claiming more lives than all forms of cancer combined, and that the warning signs of a heart attack can be different for women than for men.
“The mission of the American Heart Association touches every household in America,” said Donna Arnett, Ph.D., M.S.P.H., the organization’s President and Chairperson of the Department of Epidemiology at the University of Alabama at Birmingham School of Public Health. “These results indicate that the American Heart Association is recognized as leading the overall fight against heart disease and stroke, and is a valued resource in the fight for the lives that mean the most to you.”
This is the 25th year of the Harris Poll EquiTrend, which evaluates a brand's position within and outside of its industry based on a survey of more than 38,500 Americans.
The EquiTrend ranking is based on an “Equity score” which provides an understanding of a brand’s overall strength. That score is determined by a calculation of Familiarity, Quality and Purchase Consideration.
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke—America’s No. 1 and No. 4 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or join us, call 1-800-AHA-USA1 or any of our offices around the country or visit heart.org.
About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients—stay ahead of what's next. For more information, please visit www.harrisinteractive.com.