American Heart Association’s Go Red For Women® Movement and Elizabeth Banks Ask Women to Uncover the Truth About Heart Disease

Women Take Action Against Their No. 1 Killer on National Wear Red Day®

February 02, 2012 Categories: Heart News, Program News
(DALLAS, Feb. 2, 2012) – Emmy-nominated actress Elizabeth Banks and the American Heart Association’s Go Red For Women® movement are teaming up to share the truth that heart disease is the No. 1 killer of women. More women die of heart disease than all forms of cancer combined. Unfortunately, heart disease is often silent, hidden and misunderstood.  That’s why Go Red For Women is asking women to participate in the 9th Annual National Wear Red Day® on Friday, February 3, 2012, to make ending heart disease a reality.
 
“Heart disease causes the death of one woman every minute,” said Dr. Suzanne Steinbaum, attending cardiologist and Director of Women and Heart Disease at the Heart and Vascular Institute of Lenox Hill Hospital in New York City. “That’s why it’s so important to understand your personal risk factors and often-overlooked common symptoms, and to share that information with the women you love.”
 
Currently some eight million women in the U.S. are living with heart disease, yet only one in six women believes that heart disease is her greatest health threat. In fact, 90 percent of women have one or more risk factors for developing heart disease.
 
On National Wear Red Day, Elizabeth Banks will join the American Heart Association at the Go Red For Women Red Dress Dash at Macy’s Herald Square in New York City.
 
“Every woman needs to be reminded that heart disease doesn’t just happen to men or to someone else, it can happen to you,” said Banks. “I’m proud to work with the American Heart Association’s Go Red For Women movement to do whatever I can to help women understand that knowing this truth is the difference between life and death.”
 
Elizabeth Banks Stars in ‘Just a Little Heart Attack’ and New PSA
Banks directs and stars in the American Heart Association’s Go Red For Women new public service announcement and short film, “Just a Little Heart Attack,” inspired by the real-life stories of women who have been affected by heart disease. The entertaining, yet poignant film, which can be viewed on Facebook.com/GoRed, provides a powerful wake-up call to women across America to understand their risk for heart disease and empower them to put their health first.
 
“While the film is funny, having a heart attack is not something to be laughed at,” said Banks.  “However, I’m using humor to help uncover the truth about heart disease, to get people interested in learning more about their hearts – and our movement.”
 
The National Go Red For Women Red Dress Dash
Banks will kick off National Wear Red Day on February 3,2012 at the Go Red For Women Red Dress Dash at Macy’s Herald Square in New York City. The event will be held from 12 p.m. to 1:30 p.m. EST on the 5th floor. In addition to Banks, American Heart Association National Volunteer Star Jones and Project Runway’s Celebrity Designer and Stylist Nick Verreos will also make special appearances to lead customers in a symbolic “dash” to uncover the truth about the No. 1 killer of women – heart disease.
 
Local Go Red For Women Red Dress Dash and Go Red CONNECT events will be held across the country throughout the month of February. Women who share their stories about heart disease have the chance to become a spokesperson for the cause – representing the American Heart Association in marketing materials, at events, and on GoRedForWomen.org. Find out more about the national and local events at GoRedForWomen.org.
 
Be the Difference
Go Red For Women is asking women to take action by participating in this year’s National Wear Red Day on Friday, February 3rd. Women can wear red in support of the cause, learn more about their personal risk of heart disease, get involved with local events and register for a free red dress pin at GoRedForWomen.org or Facebook.com/GoRed.
 
Roll Out Your Red: Join the Wear Red Day Challenge!
Join the excitement of our first-ever Wear Red Day Challenge as we spotlight our most spirited supporters. Go to Facebook.com/GoRed to review the 13 Wear Red Day Award categories of the friendly competition. Record a video or take photos of your efforts to “Go Red” and submit them on the Wear Red Day Challenge tab on our Facebook Page from Jan. 23 to Feb. 23. Encourage others to vote for you by “liking” your submissions; winners will be announced for each category on Feb. 25.
 
The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and Merck & Co., Inc.
 
About Elizabeth Banks
Elizabeth Banks is an Emmy-nominated American actress best known for her roles in the hit television sitcoms, 30 Rock and Scrubs, and in feature films including Our Idiot Brother, Definitely, Maybe, W., Role Models and The Uninvited. Among her 2012 roles, Banks starred in Man on a Ledge in January and will also star in the highly anticipated movie Hunger Games, based on the Suzanne Collins best-selling trilogy, in March, along with What to Expect When You’re Expecting, which hits theaters in May.
 
About Go Red For Women
Go Red For Women is the American Heart Association’s national movement, created by women, for women, dedicated to uncovering the truth about women and heart disease: heart disease can kill you or a woman you love.  With more women dying of cardiovascular disease than all forms of cancer combined, we are committed to fighting this No. 1 killer that is preventable. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and Merck & Co., Inc, with additional support from our cause sponsors.
 
About the American Heart Association
The American Heart Association is the nation’s oldest and largest voluntary health organization dedicated to fighting heart disease and stroke. Our mission is to build healthier lives by preventing, treating and defeating these diseases – America’s No. 1 and No. 3 killers. We fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit americanheart.org.
 
Consumer Inquiries:
The American Heart Association
1-800-AHA-USA1; or visit americanheart.org
 
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Accredited Media Inquiries Only:
Leslie Holland, American Heart Association
 
Kailyn Finnegan, Edelman
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