BabyFirst and the American Heart Association Launch Mobile App For Kids To Encourage Healthy Eating

Harry’s Healthy Garden App Features Fun Virtual Garden Activities in Honor of National Gardening Week

June 08, 2015 Categories: Program News

Los Angeles, CA – June 8, 2015 – BabyFirst and the American Heart Association announced the launch of Harry’s Healthy Garden app, a mobile app the organizations developed together to help get young children excited about vegetables, fruit and healthy eating. 

Just in time for National Gardening Week, Harry’s Healthy Garden features BabyFirst’s popular Harry the Bunny character as he helps toddlers grow and prepare a variety of vegetables and fruit in a virtual garden. In the Child Zone, kids can design, plant, tend and harvest their gardens, then prepare their produce by chopping, juicing, baking and grilling. In the Parent Zone, parents can find reports on their child’s activities in the app, access kid-friendly recipes for each vegetable and fruit featured in the app, and find more resources on healthy eating and living.

The app was designed for children ages 2-4 by experts in child development, healthy eating and gardening. It teaches important skills and lessons about where food comes from while also helping interest children in trying and eating healthy foods.

“We are proud to work with BabyFirst to encourage healthy eating from an early age through an engaging and educational mobile app,” said Kim Stitzel, SVP for Preventive Health Markets at the American Heart Association/American Stroke Association. “Developing healthy eating habits delivers life-long benefits and we are committed to helping kids and families live heart-healthy lives.”

“Millions of parents use BabyFirst programming and apps to introduce babies and toddlers to basic building blocks like numbers, language, music and art,” said Sharon Rechter, co-founder and EVP, Business Development, BabyFirst. “Healthy eating is an important building block during early childhood, and we are pleased to collaborate with the American Heart Association to launch this innovative app featuring our popular Harry the Bunny character.”

Harry’s Healthy Garden is free to download and available for iOS devices in the iTunes App Store.

About BabyFirst

BabyFirst is the leading baby-focused TV network and digital media company dedicated to delivering quality educational content to young children and their parents.  Working closely with an extensive network of renowned authorities in early childhood education and psychology, BabyFirst is a trusted, age-appropriate TV network, website and mobile app network. Look for BabyFirst in the U.S. on Comcast, DIRECTV, Dish Network, Time Warner Cable, AT&T U-verse, Charter and more. www.babyfirsttv.com

About the American Heart Association and American Stroke Association

The American Heart Association and the American Stroke Association are devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. The American Stroke Association is a division of the American Heart Association. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.

MEDIA CONTACTS:

American Heart Association
Alexandra Paterson 214-706-1345; alexandra.paterson@heart.org 

BabyFirst
Michelle Steinberg 323-549-0012; michelle@domainmsa.com

Emily Merkley 213-587-0337; emily@domainmsa.com

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