Companies Rally to Raise Funds to Fight Nation’s Leading Cause of Death through American Heart Association’s Life Is Why We Give Campaign

May 24, 2017 Categories: Program News

DALLAS, May 24, 2017 – This summer, eight national companies are raising money to help fight cardiovascular diseases and stroke. Between now and August 2017, these companies are encouraging customers to donate to the American Heart Association’s Life Is Why We Give™ fundraising campaign through select online or in-store point-of-sale purchases.

“We are thrilled that these companies will be supporting the American Heart Association with donation opportunities for their customers this summer,” said American Heart Association Board Chairman Al Royse. “These point-of-sale and online fundraising campaigns are key to helping the American Heart Association raise money to help reduce cardiovascular diseases and stroke.”

Companies participating in Life Is Why We Give™ this summer include:

  • National - BeautyKind, Bourbon & Boweties, GoodWipes, Hibbett Sports, Jackson & Perkins, Menchie’s Frozen Yogurt, Rejjee and VIETRI
  • Regional - Bartell Drugs, Buy for Less, and select Kroger and Walgreens locations

“The American Heart Association provides amazing resources that help people take control of their health, from tips on how to make better food choices to support groups that provide encouragement to continue with positive lifestyle changes,” said Amy Magan, 2016 winner of the American Heart Association’s #GoRedGetFit Facebook challenge. Magan turned to the American Heart Association for guidance after she learned she may have to go on insulin to treat her Type 2 diabetes. What she found was an online support group that set mini-health goals for members and provided information about how to make a healthy lifestyle a little easier to maintain. Since joining the group, she’s lost over 70 pounds and no longer requires blood pressure medication.

“Fundraising campaigns like Life Is Why We Give make it possible for the American Heart Association to make a real impact on people’s lives,” said Magan. “I think it’s wonderful that so many companies are helping to support the AHA in its mission and make a difference in the lives of people like me.”

To learn more about Life Is Why We Give™ visit www.heart.org/lifeiswhywegive. Donations may also be made directly to the American Heart Association by visiting www.lifeiswhy.org/donate. Nearly 80% of every dollar donated to the American Heart Association is used to fund research, education programs and conduct community outreach. The American Heart Association has funded $3.7 billion in research since 1949, trains approximately 2 million high school graduates in CPR every year and has reduced cardiovascular disease mortality by 70% since 1968.

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About the American Heart Association

The American Heart Association is devoted to saving people from heart disease and stroke – America’s No. 1 and No. 5 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.

About Life Is Why We Give™

The American Heart Association is urging Americans to unite in support of healthy living and the American Heart Association by participating in campaigns led by supporters around the country – including making a donation at participating companies, purchasing specialty products to benefit the AHA, attending fundraising events and more. Life Is Why We Give allows consumers to think about their reasons to live healthier, longer lives and to give in honor of those reasons. Too long, heart disease and stroke have stolen our precious moments. In February, we fight back together and affirm that we’re more powerful than these diseases… because everyone has a reason to live a longer, healthier life… and that reason is why we give.

For Media Inquiries: (214) 706-1173

Kelsey Guy Walters: kelsey.guy@heart.org; (214) 706-4851

For Public Inquiries: (800)-AHA-USA1 (242-8721)

heart.org and strokeassociation.org