New Food Marketing Guidelines Would Put Kids’ Health First, Says American Heart Association
Washington, D.C., Feb. 25, 2014 — American Heart Association CEO Nancy Brown made the following comments on new food marketing and wellness standards announced today at the fourth anniversary celebration of First Lady Michelle Obama’s “Let’s Move” campaign:
“What better way to celebrate the fourth anniversary of the First Lady’s Let’s Move campaign then to take on the marketing of unhealthy food in schools – the one place where the nation’s children spend most of their day. Prohibiting the marketing of junk food and sugar-laden beverages that don’t meet the Smart Snacks in School standards will encourage kids to make more nutritious choices and reinforce their parents’ hard work to keep them healthy.
New data from the Centers for Disease Control and Prevention reveal that we are finally beginning to halt the trend of obesity in the very young. This is a critical achievement that will protect future generations from lifelong battles against heart disease and stroke. These proposed food marketing guidelines will help put kids’ health first and give us more tools to fight childhood obesity.
During the last four years, First Lady Michelle Obama’s Let’s Move campaign has made tremendous strides in helping American kids to eat healthier and to stay active. The association has been a strong supporter of this initiative. We congratulate the First Lady on the campaign’s many accomplishments and commend this latest effort to help our kids stay healthy.”
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