Take Two – New Round of “Tips From Former Smokers” Ads Keep Up Attack on Tobacco Addiction
Washington, D.C., March 28, 2013 — American Heart Association CEO Nancy Brown issued the following comments on the second phase of the “Tips from Former Smokers” advertising campaign unveiled today by the Centers for Disease Control and Prevention:
“The powerful stories of pain highlighted in the latest ‘Tips from Former Smokers’ ads will keep up the attack on an addiction that still plagues too many Americans. By showcasing the consequences of secondhand smoke, these new ads are an important reminder that those who use tobacco not only affect their own lives, but also the lives of everyone around them.
About one-third of smoking-related deaths in the United States are linked to cardiovascular disease. The ads highlight a shocking but very realistic fate that could await smokers who continue their tobacco addiction. Smoking contributes to one in five strokes, and your chances of having a heart attack increase every time you light up.
The first round of ‘Tips from Former Smokers’ was highly successful in driving people to quit, and we have no doubt this set of ads will be just as effective. The American Heart Association believes these new graphic reminders, combined with vigorous tobacco control advocacy at the state and community level, will keep us on the path to eradicating tobacco use as one of the greatest public health problems our nation faces.”
Contact: Chris Guizlo, (202) 785-7935