The American Heart Association’s National Eating Healthy Day is Urging You to Be Colorful, Live Healthy

November 01, 2016 Categories: Program News

DALLAS, Tuesday, Nov. 1 – National Eating Healthy Day is Wednesday, Nov. 2 and as the American Heart Association’s new +color campaign emphasizes, it’s important to BE COLORFUL. Because as the old saying goes, “you are what you eat.” On this iconic day, and throughout the entire month of November, the association wants to remind everyone that by adding more color to meals through fruits and vegetables, people can take simple yet significant steps to a more vibrant, healthier, longer life.

In an effort to improve the diet quality of 55 million Americans, the association’s +color campaign, which launched in September with national sponsor SUBWAY® restaurants and national recipe host, Fresh Avocados – Love One Today®, is educating consumers on fruits and vegetables and the benefits each has to one’s health. Fruits and vegetables typically have more nutrients with fewer calories than other less-healthy food choices. Eating a colorful variety may help you prevent heart disease, stroke and other illnesses. National Eating Healthy Day and +color provide important resources to help Americans make healthier changes to their diet as easy as possible.

“Any kind of fruits and vegetables, whether canned, dried, frozen or fresh, can be beneficial and help lower the risks of heart disease and stroke,” said Penny Kris-Etherton, Ph.D., R.D., Distinguished Professor of Nutrition at Pennsylvania State University, an American Heart Association volunteer and a world-renowned nutrition expert. “Just remember to choose products with the lowest amount of sodium and added sugars.”

A free online toolkit is available for those interested in participating in National Eating Healthy Day.  Resources include easy-to-do, fun activities for the entire family, community, school and workplace; ideas for motivating others to eat healthier; and a variety of delicious, colorful recipes. To download the toolkit and other NEHD resources, visit www.heart.org/eathealthy.  You can also register for the American Heart Association’s Healthy For Good for additional healthy eating tips.

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About the American Heart Association

The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.

Accredited Media Inquiries Only:

Sandra Verduzco, American Heart Association | 214-706-1798; Sandra.verduzco@heart.org

Barb Bennett, American Heart Association | 214-706-1325; barb.bennett@heart.org