The American Heart Association’s National online fitness challenge Go Red Get Fit program in partnership with Macy’s results in moving women to healthy living
DALLAS – June 2, 2016 — Diverse women across the country have been challenged to take 10,000 steps a day and limit their added sugar intake to 24 grams a day through Go Red Get Fit and it’s proven to be an effective small step toward healthy living. The results of the challenge have been so contagious that thousands of women have now joined Go Red Get Fit and are taking a stand to be healthy, fit and beat heart disease, the No. 1 killer of women.
Now, the year-long initiative is challenging women to get 30 minutes of cardio per day, at least five days per week, and when making beverage choices, strive to choose water over sugary drinks 100 percent of the time. The American Heart Association recommends at least 150 minutes of moderate intensity physical activity, at least 75 minutes of vigorous physical activity, or a combination of both each week.
Go Red Get Fit is a part of the American Heart Association’s Go Red For Women campaign. As the founding national sponsor, Macy’s has helped to raise more than $55 million for the cause since 2004. Women participate in quarterly challenges by joining the Go Red Get Fit Facebook group. Each challenge lasts about 12-weeks, in an effort to turn a behavior into a habit, and are designed to achieve the best opportunity for a healthy lifestyle. The challenges are:
- “Up the Beat and Keep It 100” (June – August): Get 30 minutes of cardio per day, at least five days per week and strive to choose water over sugary drinks 100 percent of the time.
- “I Run This Salty Shaker” (September – November): Get 30 minutes of physical activity, at least five days a week and limit sodium consumption to no more than 1,500 milligrams per day.
- “Follow the Lead to Flawless” (December-February): Scripted exercises of the trainers’ choices and limit saturated fat consumption to 12 grams per day.
The challenge is hosted by three nationally renowned fitness trainers – Lita Lewis, wellness personality and life coach known as “Follow the Lita”; Ary Nunez, celebrity fitness trainer, whose most notable client is Rihanna, has trained with top schools of dance and martial arts and holds black belts in Karate, Tae Kwon Do and Kung Fu; Scott Parker, “the go to trainer for Hollywood stars,” whose roster includes stars like Jill Scott, specializes in holistic approaches to a healthy mind, body and soul. Additionally, wellness expert and American Heart Association volunteer Maria Guerra provides her fitness guidance and expertise.
Participants share and post messages, photos and videos of successes, encouragement and struggles within the group. “It’s rewarding to see women who haven’t been active in years take control of their health, get engaged in the Facebook group and start making lifestyle changes,” said Holly Thomas, Macy’s Group Vice President of Cause Marketing.
“My numbers on my fitness tracker were 24 percent higher than the previous month. At my doctor’s appointment, she took me off of two of my high blood pressure medications,” says Kristy Ceurvels, Go Red Get Fit Facebook group member. “The daily posts from the women in the group are what keeps me going.”
“I really LOVE this group! There’s so much information shared with one another, great advice and tips, inspiring messages and videos. I am so grateful for this group!” says Lisa Chavis, Go Red Get Fit Facebook group member. “Multicultural women are faced with an increased risk for heart disease but I’ve learned through Go Red Get Fit that I can change that and prevent it by as much as 80 percent, so I’m not taking any chances. I’m transforming my life and receiving the support I need to stay fit for life,” says Lisa.
The challenge doesn’t just come with fitness and health rewards, some participants are randomly chosen to win prizes from Go Red For Women and Macy’s including gift cards and Ideology active wear. One person will win a grand prize, a full experience to the American Heart Association’s Go Red For Women Red Dress Collection presented by Macy’s in New York City in February 2017.
For more information about Go Red Get Fit visit www.GoRedForWomen.org/GoRedGetFit/. To join the online challenge now, visit https://www.facebook.com/groups/GoRedGetFit/, logon to your personal Facebook account and click on the “Join” button.
About Go Red For Women
Go Red For Women is the American Heart Association's national movement to end heart disease and stroke in women because it’s not just a man’s disease. In fact, more women than men die every year from heart disease and stroke. The good news is that 80 percent of cardiac events can be prevented with education and lifestyle changes. Go Red For Women advocates for more research and swifter action for women's heart health. The American Heart Association's Go Red For Women movement is nationally sponsored by Macy's, with additional support from our cause supporters. For more information, please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.
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American Heart Association/American Stroke Association
Mara Silverio; (214) 706-1508; Mara.firstname.lastname@example.org