HELENA, Montana, August 24, 2023 — The American Heart Association applauds Montana lawmakers for defeating multiple bills in the recent legislative session aimed at reducing funding to the Montana Tobacco Use Prevention Program. One such bill sought a 50% reduction in funding but with the support of the Association’s testimony and that of concerned citizens, lawmakers were able to stop this bill and kept funding at $6.21 million.

“The tobacco industry spends an estimated $30 million annually on marketing in Montana alone,” said Willow Peterson, American Heart Association You're the Cure volunteer. “Tobacco prevention funding is incredibly vital in promoting tobacco prevention & cessation efforts now more than ever. The latest statistics show that 30.2% of Montana high schoolers regularly use electronic cigarettes.”

Electronic cigarettes have become the most popular tobacco products for young people in the United States and are attracting them to new avenues for nicotine addiction. The negative health effects and dangers of traditional cigarettes are well known. However, the advent of new tobacco products such as electronic cigarettes and the dramatic rise in their use, especially by youth, has raised significant public health concerns.

The American Heart Association is committed to ending tobacco use and nicotine addiction in young people.


About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org/MontanaFacebookX or by calling 1-800-AHA-USA1.   

For Media Inquiries: 

Jay Wintermeyer: 503.820.5309; Jay.Wintermeyer@heart.org