AUSTIN, February 14, 2024 – More than half of American adults do not know that heart disease is the leading cause of death in the country and many college students aren’t focused on their own heart health. During American Heart Month, the American Heart Association in Central Texas and Southwestern University are tackling this head-on and getting students to understand the importance of establishing heart healthy habits early.   

Observed annually in February, American Heart Month reinforces the importance of cardiovascular health, highlights the need for more research, raises awareness about heart disease prevention, and encourages healthy lifestyle choices. Known for their focus on holistic wellbeing, Southwestern joined forces with the American Heart Association, the leading voluntary health organization devoted to a world of longer, healthier lives, for trusted resources to raise awareness and educate their community.

“Nearly 45% of females 20 years or older are living with some form of cardiovascular disease, and many don’t know it,” said Vanessa Maldonado, executive director at American Heart Association Central Texas. “We want to make sure that students know that most cardiac and stroke events can be prevented through education and lifestyle changes. Implementing these small changes, such as moving more, eating smart, and knowing your numbers during your college years can reap health benefits well into the future.”

The month-long initiative included an interactive lecture from local cardiologist and American Heart Association Board President, Dr. Caitlin Giesler, Hands-Only CPR demonstrations during a “red-out” basketball doubleheader, a week devoted to physical fitness including an opportunity to hike at Pedernales Falls State Park and a focus on heart-healthy food options on-campus.

“I always tell my students, ‘Awareness is the first and most important step toward positive behavior change.’ From my health promotion perspective, offering events throughout the month may help keep us more mindful of those small, positive heart-healthy behaviors we can easily engage in throughout our day that can enhance our heart health,” Assistant Professor of Instruction in Kinesiology Vanessa Mikan said.

“We know that heart disease is the leading cause of death among all age groups and that our behaviors can influence our health at any age. I truly believe in the power of the small-small when it comes to our health. Positive behavior change is about baby steps. By focusing on the small-small, we can build consistency, and through consistency, we can begin to ingrain this habit to where it just becomes part of our daily actions and lives.”

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About the American Heart Association 

The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for a century. During 2024 - our Centennial year - we celebrate our rich 100-year history and accomplishments. As we forge ahead into our second century of bold discovery and impact our vision is to advance health and hope for everyone, everywhere. Connect with us on heart.orgFacebookX or by calling 1-800-AHA-USA1.    

For Media Inquiries

Megan Taylor, 512-639-4366, megan.taylor@heart.org

For Public Inquiries: 1-800-AHA-USA1 (242-8721)

heart.org and stroke.org