IRVINE, CA February 20, 2023CycleBar is proud to support the American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all, through Life Is Why™, a cause marketing campaign benefitting the American Heart Association. Life Is Why inspires consumers to celebrate their reasons to live healthier, longer lives – by giving. CycleBar has also partnered with actress, director, and producer Melissa Joan Hart, encouraging members to “ride with Hart.”

All month long, CycleBar will donate 2% of all retail purchases (red or not) to the American Heart Association. The brand’s efforts will culminate in a global CycleGives™ event on Saturday, February 25. Studios around the world will be hosting $10 rides with 100% of the proceeds being donated to the AHA. Those who are unable to attend the event on February 25 have the opportunity to make a donation at CycleBar’s donation website any time throughout the month.

“Nearly 80% of Americans do not get enough exercise, which is the number one precursor for poor heart and brain health,” said Trevor Lucas, President of CycleBar. “At CycleBar, we feel connected to the American Heart Association’s message as indoor cycling, including our rhythm-based, premium cardio workout, is a fantastic way to improve both heart and brain health. We are thrilled to team up with them, as well as actress, director and producer Melissa Joan Hart, to help raise awareness and funds through our global CycleGives event.”

“The Life is Why campaign is a powerful tool to help raise awareness around heart disease and stroke within the Cyclebar studios, while allowing members to raise critical funds for the mission of the American Heart Association,” said Pranav M. Patel, MD., Board President of the American Heart Association’s Orange County/Inland Empire Division. “We are so grateful to Cyclebar for teaming up with us, and for all they do to help individuals move more and live their healthiest lives.”

Donations through the Life is Why campaign – no matter the amount – allow the Association to implement initiatives such as:

  • Fund research that can improve the health outcomes of heart and stroke patients;
  • Train more than 2.5 million high school students in CPR annually;
  • Support the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.

To learn more about the Life Is Why We Give campaign and other participating companies, please visit www.heart.org/lifeiswhywegive.

 

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About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, Twitter or by calling 1-800-AHA-USA1.

 

For Media Inquiries:

Daniel Ruacho,  American Heart Association Communications Director
daniel.ruacho@heart.org