LOS ANGELES, December 14, 2023 — The LA Art Show has chosen the American Heart Association as its charity beneficiary in 2024, the Association’s Centennial year. LA Art Show visitors can support the American Heart Association’s lifesaving mission with 15% of the proceeds from every ticket benefitting its Life is Why™ cause marketing campaign. Life is Why™ inspires consumers to honor their reasons for living healthier, longer lives — by giving.

“We’re honored to support the American Heart Association's Life is Why campaign, our new charity beneficiary for 2024,” said LA Art Show producer and director Kassandra Voyagis. “It’s such an important cause that impacts many of us, so LA Art Show is proud to help fund research that improves health outcomes for heart disease and stroke patients as well as life-saving CPR training.”

Known as the longest running art show in LA, The LA Art Show will return to the Los Angeles Convention Center from February 14-18, 2024 to kick off the city’s 2024 art season. Guided by the leadership of LA Art Show’s producer and director Kassandra Voyagis, the 2024 iteration features an international lineup of exhibiting galleries and museums from countries including the Philippines, Italy, Israel, Peru and South Korea. Last year, the event drew more than 60,000 visitors. Learn more about the 2024 LA Art Show.

“For nearly 100 years, the American Heart Association has saved and improved countless lives by funding scientific discoveries, setting the standards for quality cardiovascular health care, advocating for healthy public policies and more,” said Paul Watkins, Board Chairman, American Heart Association Los Angeles. “None of our work would be possible without supporters like the LA Art Show and we’re grateful to its organizers for choosing the Association as its 2024 beneficiary.”  

Donations through the Life is Why campaign supports the Association’s work, including:

  • Funding research that improve health outcomes for heart disease and stroke patients;
  • Training more than 2.5 million high school students in lifesaving CPR annually;
  • Supporting the work of local entrepreneurs and organizations focused on dismantling barriers to health and improving health and well-being in under-resourced communities.

To learn more about Life is Why and other participating companies, visit heart.org. 


About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.

For media inquiries, contact:

Kristine Kelly, VP, Marketing Communications – Los Angeles