SIOUX FALLS, S.D., November 1, 2023 – Maddie Peschong, owner of Maddie Peschong Photography, and Tiffany Mutchler, marketing manager for Voyage Federal Credit Union, will serve as the community volunteer co-chairs of the 2024 Sioux Falls Go Red for Women movement.

Go Red for Women is a worldwide initiative of the American Heart Association, the world’s leading nonprofit organization devoted to world of healthier lives for all, designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women locally, nationally, and globally. Cardiovascular disease is the No. 1 killer of women in the United States and continues to be a woman’s greatest health threat, taking the life of one in every three women. In South Dakota, heart disease and stroke combined are the leading cause of death for women, claiming more lives than all forms of cancer combined.

“I work with so many women who are constantly doing the most for others, but putting themselves and their health last,” said Peschong. “Heart disease is the number one killer of women but is more often than not easily preventable with education and lifestyle changes. I feel strongly that women need to start putting themselves first so we can continue to be around for our loved ones and ourselves.”

The 2024 Sioux Falls Go Red for Women event will celebrate the 20th anniversary of the Go Red for Women movement and the 100th anniversary of the American Heart Association. In addition to celebrating these two milestone anniversaries, the event will also highlight inspiring local survivors and recognize the bold moves made possible to address inequities, remove barriers and advance opportunities to improve women’s health.

“Hearth health is a cause close to my heart, pun intended,” said Mutchler. “My journey with Go Red for Women has been inspired by my family history of heart issues and strokes. I’m on a mission to break the cycle, to help rewrite the narrative of heart health, not just for me, but for countless others. Together, we can reshape the future, ensuring that each heartbeat is a symbol of strength, resilience, and longevity.”

The 2024 Sioux Falls Go Red for Women will be celebrated on Friday, February 2, 2024, at The District. Attendees will have the opportunity to support the ongoing mission of the Association and Go Red for Women and will enjoy an evening of entertainment, a silent auction, educational vendor booths, and more. For more information about Go Red for Women visit



About Go Red for Women®
The American Heart Association’s signature initiative, Go Red for Women®, is a comprehensive platform designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women globally. While the majority of cardiac events can be prevented, cardiovascular disease is the leading cause of death in women, claiming the lives of 1 in 3 women. For 19 years, Go Red for Women has encouraged awareness. The movement harnesses the energy, passion and power of women to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them tools they need to lead a heart healthy life. The Go Red for Women movement is nationally sponsored by CVS Health, with additional support from national cause supporters. For more information, please visit or call 1-800-AHA-USA1 (242-8721)

About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.orgFacebookX or by calling 1-800-AHA-USA1.

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Public Inquiries: 1-800-AHA-USA1 (242-8721) and