IRVINE, February 1, 2023 — Pure Barre an Xponential Fitness brand is proud to team up with  the American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all, through Life Is Why™ a cause marketing campaign benefitting the American Heart Association. Life is Why inspires consumers to celebrate their reasons to live healthier, longer lives – by giving.

On February 3, “National Wear Red Day,” Pure Barre will ask members and its social media followers to wear red to bring greater attention to heart disease as a leading cause of death among Americans. Pure Barre will also provide their community with the opportunity to donate directly to the American Heart Association at the studio via QR codes and online. These donations allow the association to fund innovative research, advocate for the public’s health, and share lifesaving resources.

“Your heart is the most important organ in your body," said Regan Stokes, President of Pure Barre. "Our goal is to share education on heart health with our community and offer an inclusive place to get your recommended 150 minutes of moderate physical activity per week. I truly believe that together we can save and improve lives.”

“The American Heart Association has long understood the relationship between physical activity and good heart and brain health,” said Jacqueline Eubany, MD, Orange County Immediate Past Board President.  “For that reason, we are excited that Pure Barre is a new national Life is Why supporter helping to raise awareness around heart disease and stroke within their Pure Barre studios, while allowing members to raise vital funds for the mission of the American Heart Association.”

Donations through the Life is Why campaign – no matter the amount – allow the Association to implement initiatives such as:

  • Fund research that can improve the health outcomes of heart and stroke patients;
  • Train more than 2.5 million high school students in CPR annually;
  • Support the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.

To learn more about the Life Is Why We Give campaign and other participating companies, please visit www.heart.org/lifeiswhywegive.

 

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About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, Twitter or by calling 1-800-AHA-USA1.

 

For Media Inquiries:

Daniel Ruacho, Senior Communications Director at daniel.ruacho@heart.org