IRVINE, February 1, 2024 — Pure Barre, an Xponential Fitness brand, is proud to team up with the American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all, through Life is Why™, a cause marketing campaign benefitting the American Heart Association. Life is Why inspires consumers to celebrate their reasons to live healthier, longer lives – by giving.
“We support cardiovascular health in our workouts and our communities,” said Cheri Tennill, Chief Marketing Officer of Pure Barre. "We’re thrilled to partner with the American Heart Association for the third year to share education on heart health with our community and further their vital mission. By raising awareness and providing an inclusive barre community, we can enable everyone to achieve the recommended 150 minutes of moderate physical activity per week and improve their lives.”
On February 2, “National Wear Red Day,” Pure Barre will ask members and its social media followers to wear red to bring greater attention to heart disease as a leading cause of death among Americans. Pure Barre will also provide a quick and easy way to support the mission of the American Heart Association at their studios via QR codes and online. These donations allow the association to fund innovative research, advocate for the public’s health, and share lifesaving resources.
“The American Heart Association has long understood the relationship between physical activity and good heart and brain health,” said American Heart Association Orange County and Inland Empire Board President, Pranav M. Patel, M.D., Chief, Division of Cardiology, UC Irvine. “For that reason, we are excited that Pure Barre is a national Life is Why supporter helping to raise awareness around heart disease and stroke within their Pure Barre studios, while allowing members to raise vital funds for the mission of the American Heart Association.”
During our Centennial year, donations made through Life is Why participating retailers – no matter the amount – allow the Association to implement initiatives such as:
- Funding research that can improve the health outcomes of heart and stroke patients;
- Training more than 2.5 million high school students in CPR annually;
- Supporting the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.
To learn more about the Life is Why campaign and other participating companies, please visit heart.org/lifeiswhycampaign.
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About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for a century. During 2024 - our Centennial year - we celebrate our rich 100-year history and accomplishments. As we forge ahead into our second century of bold discovery and impact our vision is to advance health and hope for everyone, everywhere. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.
For Media Inquiries:
Daniel Ruacho, American Heart Association Communications Director
480-773-2355 or daniel.ruacho@heart.org