PORTLAND, OR, February 5, 2024 — To kick off February as American Heart Month, two community leaders in Portland are joining the American Heart Association to fight their number one health threat, cardiovascular disease (CVD) through the Woman of Impact initiative. The initiative supports the American Heart Association’s mission to a relentless force for a world of longer, healthier lives.

As the Association celebrates its 100th birthday, efforts driven by these nominees will be key as the organization enters its second century of saving lives and advancing health and hope for everyone. Nominees participating in Woman of Impact will raise funds and awareness to support the Go Red for Women® movement and women’s health and well-being in Portland.

“Cardiovascular disease remains the leading cause of death in both men and women in the United States, claiming more lives than all types of cancers combined, so it’s vital for people of all ages to take charge of their heart health and encourage others to do the same,” said Nandita Gupta, PeaceHealth St. John Medical Center chief medical officer and American Heart Association for Oregon and Southwest Washington board president.  “While we have made a lot of progress over the several decades, there is still much work to be done. I am here to encourage others to raise their voices and make sure the Portland community knows how to take steps now to protect our hearts later – and each of the nominees is helping champion that message and bring our work directly to even more people.”

The Woman of Impact nationwide initiative launched in hundreds of cities across the country on National Wear Red Day, February 2. At the start of the campaign, hundreds of nominees nationwide embark on a nine-week journey to help transform heart health through education and fundraising. Each week, nominees and their team members participate in activities designed to create a culture of wellness and health equity. Activities may include educational events, learning and spreading the word about CPR, getting active, recruiting friends and family to participate in research, and more.

Portland’s 2024 Woman of Impact Nominees are:

  • Brittany Cano, Portland Business Journal
  • Nichole Guilfoy, Providence Health Plan 

On April 4, one nominee from each campaign will be named the Oregon and southwest Washington 2024 Woman of Impact Winner. In addition to local market winners, one nominee from each campaign across the country will be named the National Woman of Impact Winner.

“It’s so inspiring to see these influencers use their experience, local connections, and above all, their compassion to highlight these critical heart health issues. We are so grateful for their commitment and community spirit,” said Patty Groman, Chief People Officer, OnPoint Community Credit Union and the Oregon and southwest Washington Go Red For Women chairperson. “The Woman of Impact initiative is an incredible example of how working together is key to creating lasting positive change.”

While the large majority of cardiac events can be prevented, cardiovascular disease continues to take the life of 1 in 3 people. To learn more about the American Heart Association in Oregon and southwest Washington visit heart.org/Oregon

 

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About the American Heart Association 

The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for a century. During 2024 - our Centennial year - we celebrate our rich 100-year history and accomplishments. As we forge ahead into our second century of bold discovery and impact our vision is to advance health and hope for everyone, everywhere. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1. 

 

About Go Red for Women®   

The American Heart Association’s signature initiative, Go Red for Women®, is a comprehensive platform designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women globally. While the majority of cardiac events can be prevented, cardiovascular disease is the leading cause of death in women, claiming the lives of 1 in 3 women. For more than two decades, Go Red for Women has encouraged awareness. The movement harnesses the energy, passion and power of women to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them tools they need to lead a heart healthy life. The Go Red for Women movement is nationally sponsored by CVS Health, with additional support from national cause supporters. For more information, please visitGoRedforWomen.orgor call1-800-AHA-USA1 (242-8721).   

 

For media inquiries:  

Jay Wintermeyer,  
jay.wintermeyer@heart.org  
509-288-0707