Kansas City – The American Heart Association is pleased to introduce the 2023 Kansas City Heart Ball Chair, Wyatt Cobb. Wyatt is the Founder & CEO of SOFTwarfare.

As the chair for the Kansas City Heart Ball, Cobb will lead fundraising efforts and work alongside dedicated volunteers, whose mission is to improve the health of the Kansas City community and stand side by side with the American Heart Association in the fight against heart diseases and stroke. Funds raised through the Heart Ball help the American Heart Association advocate for affordable, quality health care, access to healthy foods, safe places to get active and overall equitable heart health, right here in Kansas City.

As founder & CEO of SOFTwarfare, Cobb has 15 years of global business development experience in bringing cyber security and risk management platform products into new markets. Wyatt is a husband and father with a passion for outdoors and adventure. Outside of work, Wyatt, Natalie and their children are often found on a lake in southern Missouri or on a mountain in Colorado, staying active amongst the outdoors. As a serial entrepreneur, Wyatt has lent his skills to many Kansas City area causes and is honored to lead the charge for the American Heart Association in the 2023 Heart Ball campaign.

“I am honored to lead the 2023 Kansas City Heart Ball campaign,” says Cobb. “Having lost a grandfather I never met to heart disease and witnessing my dad’s need for quadruple bypass surgery, my passion for heart healthy living increases each year. I believe our life-saving work will allow families like mine to spend more time with their loved ones.”

The Kansas City Heart Ball is one of the premier fundraising events in Kansas City and the 36th Annual Heart Ball will be held on February 25, 2023, at the Lowe’s Kansas City Hotel. The 2023 Kansas City Heart Ball is locally presented by SOFTwarfare. Learn more at www.heart.org/kc.



About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.

For Media Inquiries:
DeEtta Lee: 515-250-8392 (call or text); deetta.lee@heart.org 
For Public Inquiries: 1-800-AHA-USA1 (242-8721)
heart.org and stroke.org