DALLAS, Thursday, Feb. 9 – The American Heart Association and Fresh Avocados – Love One Today® are kicking off February’s American Heart Month with a first-of-its-kind Take Avocado to Heart recipe contest. Because avocados are a nutritious and versatile fruit that can be part of a heart-healthy diet, the two organizations are searching for easy, healthy and original avocado recipes to be judged in three different categories: 1) Appetizer 2) Entrées and 3) Desserts/Smoothies.

A first ($1,000), second ($500) and third place ($250) winner will be awarded for each category for a total of 9 prizes. Winners will also have their recipe published on the American Heart Association’s new, online Recipe Hub and promoted through social media. A minimum of one avocado per recipe is required. Judging will be based on originality, ease of preparation and fit within the American Heart Association’s nutrition criteria.

                Fresh avocados are a heart-healthy fruit[1] that provide naturally good fats and are cholesterol- and sodium-free. Good fats, monounsaturated and polyunsaturated fats, do not raise LDL (“bad”) cholesterol levels and can also help with absorption of nutrients. In addition, replacing saturated fats with monounsaturated fats, like those found in fresh avocados, may help reduce the risk of heart disease. Avocados are one way to meet the American Heart Association’s recommendation for daily fruit and vegetable consumption. The Take Avocado to Heart recipe contest is in support of the American Heart Association’s Healthy For Good movement, helping to motivate, inspire and educate consumers to live healthier lives.

                “Dietary fats are essential to heart health in that they give your body energy and help your body absorb key nutrients,“ said Chef Hamlet Garcia, AHA spokesperson. “Avocados, in moderation, are one of the best foods you can eat to maintain a healthy diet and help keep your risk for heart disease at bay.”

“American Heart Month is an ideal time to remind and inspire Americans that simple steps can transform diets and overall health,” said Emiliano Escobedo, Executive Director of the Hass Avocado Board. “The Take Avocado to Heart recipe contest encourages consumers to have some fun in the kitchen with avocados in an effort to do good for their heart and body.”

Participants must submit their recipe online at www.heart.org/avocadorecipecontest from Feb. 9 through February 27. Terms and conditions do apply. Must be 18 years or older and a U.S. resident. Only one recipe submission per person is allowed. Winners will be announced on March 29 via email and social media.


About the American Heart Association

The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.

About the Hass Avocado Board

The Hass Avocado Board (HAB) is an agriculture promotion group established in 2002 to promote the consumption of Hass Avocados in the United States. A 12-member board representing domestic producers and importers of Hass Avocados directs HAB’s promotion, research and information programs under supervision of the United States Department of Agriculture. Funding for HAB comes from Hass avocado producers and importers in the United States.

For recipes, tips and more information, visit www.LoveOneToday.com or follow HAB on Facebook, Twitter, Pinterest, Instagram and YouTube.


[1] Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.

Accredited Media Inquiries Only:

Sandra Verduzco, American Heart Association; 214-706-1798; Sandra.verduzco@heart.org