DALLAS, September 21, 2017 – The American Heart Association, the world’s leading voluntary health organization devoted to fighting cardiovascular disease, and the National Football League, together with Discovery Education, will premiere the NFL PLAY 60 Challenge Virtual Experience: Your Roadmap to a Healthy Heart on Tuesday, September 26, 2017 at 1:00 pm ET/12:00 pm CT online.
The online video creates a virtual, interactive experience that allows students to get up and get moving with Minnesota Vikings players Everson Griffen and Kyle Rudolph, and AHA volunteer and cardiologist Courtney Baechler, MD. Available nationwide at no cost, the NFL PLAY 60 Challenge Virtual Experience includes a virtual viewing party guide and a classroom activity designed to get the entire classroom up and moving.
NFL PLAY 60 Challenge Virtual Experience hosts will teach students how the heart works and how physical activity helps to keep it strong. As the video plays, students will get physically active and have fun with NFL players while learning exciting new facts.
“The video helps us emphasize that kids can get active and helps them learn how much being physically active matters, all in a curriculum that’s easy to use in schools,” said Dr. Baechler. “Empowering kids with this knowledge and teaching healthy habits early is a great first step to leading a long, heart healthy life.”
More than 4.5 million students, in 120,000 classrooms nationwide have enjoyed becoming more physically active through the NFL Play 60 Challenge. “Following the success of the NFL PLAY 60 Challenge Virtual Field Trip at the Super Bowl LI in February, we are excited to team up again with the American Heart Association and Discovery Education to teach more students the importance of getting physically active,” said NFL Senior Vice President of Social Responsibility Anna Isaacson. “As we celebrate ten years of NFL PLAY 60, we look forward to advancing progress and building healthier generations of youth through fun and innovative platforms such as the Virtual Experience.”
Teachers can register for the NFL PLAY 60 Challenge Virtual Experience: Your Roadmap to a Healthy Heart, at www.aha-nflplay60challenge.org/roadmap. The video will also be available there after the premiere for “on demand viewing.”
“Discovery Education is proud to team up with the American Heart Association and the National Football League to inspire student’s health and wellbeing in schools and homes nationwide,” said Lori McFarling, Senior Vice President and Chief Marketing Officer of Discovery Education. “The NFL PLAY 60 Challenge Virtual Experience provides educators and students with a fitness-focused immersive experience that empowers them with the tools they need to succeed.”
Join the conversation! Educators and their students can join a LIVE Twitter chat to get questions answered by @NFLPlay60, @American_Heart, @DiscoveryEd and other featured participants using #GetMovingPLAY60. Educators can also submit their students' questions ahead of time for the chance to have them answered during the live conversation, and Twitter chat participants can post photos of their students participating in the Challenge on Twitter using #GetMovingPLAY60. Challenge participants have the opportunity to win a PLAY 60 in-a-box kit, which includes physical activity equipment from the NFL!
For more information on the program or to access the site’s free resources, visit www.aha-nflplay60challenge.org/.
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.
About NFL PLAY 60:
For a decade, NFL PLAY 60 has brought together the NFL's long-standing commitment to health and fitness with partner organizations to increase physical activity among youth. Since the program was launched in 2007, the NFL has committed more than $350 million to youth health and fitness through programming, grants, and media time for public service announcements. The NFL and its teams have constructed more than 250 NFL Youth Fitness Zones and integrated programs into nearly 80,000 schools since the campaign launched. NFL PLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. For more information, visit NFL.com/PLAY60.
About Discovery Education:
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 4.5 million educators and over 50 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states, and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at DiscoveryEducation.com.
For Media Inquiries: (214) 706-1173
Bridget O’Leary, AHA, Bridget.Oleary@heart.org
Catherine Boyle, NFL, Catherine.Boyle@NFL.com
Charmion Kinder, Discovery Education, Charmion_Kinder@discovery.com
For Public Inquiries: (800) AHA-USA1 (242-8721)