Companies rally to reduce heart disease and stroke through the American Heart Association’s Life Is Why We Give™ campaign

January 25, 2018 Categories: Program News

DALLAS, January 25, 2018 — The American Heart Association (AHA), the world’s leading voluntary health organization devoted to fighting cardiovascular disease and stroke, has enlisted the support of corporations in raising funds for the cause. When consumers visit a pharmacy, fill up at the pump or add a new item to their wardrobe, they may have the opportunity to give to the American Heart Association via the Life Is Why We Give™ fundraising campaign.

Walgreens, Pilot Flying J and Stein Mart are a few of the businesses helping the American Heart Association to fight heart disease and stroke – the number one and number five causes of death in America.

“After having and recovering from three strokes at a young age, I knew I needed to do something to help raise awareness and advocate for stroke policies to make a positive impact on others,” said Keturah White, an American Heart Association Stroke Hero and volunteer in Northwest Arkansas.

“Volunteering with the American Heart Association has helped me to feel that I’m making a difference, especially for my sons and my mother, who are the reasons “why” I give. Companies like the ones participating in Life Is Why We Give™ are also making a difference. By allowing customers to donate to the AHA, they are providing resources to support heart-healthy programs in communities around the country. Their commitment, and your donations, go a long way to helping prevent heart disease and stroke for future generations.”

National supporters of the Life Is Why We Give™ campaign include:

  • Barrett Jackson will host charity car auctions benefitting the American Heart Association.
  • Bourbon & Boweties is donating 10 percent of the purchase price of the "Heart Collection" jewelry line - available on their website. Additionally, customers may donate $1, $5 or $10 at checkout thru May 31.
  • Brahmin is donating 10 percent of sales from promotional products to the American Heart Association during the month of February. Additionally, on February 3, National Wear Red Day, Brahmin will offer 25 percent off the purchase of full priced items when customers make a donation of $5 or more to the American Heart Association.  
  • Brighton will donate $10 or $5 from the sale of each wide cuff bracelet during the month of February through Brighton and partner stores nationwide.
  • Brita will invite customers to convert their Brita Reward points into AHA donations year-round.
  • Citi is providing multiple donation opportunities via customer channels through May.
  • eBay is proud to support the American Heart Association through auction sales to end heart disease and stroke. Exclusive merchandise benefiting the AHA will be featured on eBay.com 2/20-2/26.
  • Everything ORGO will donate 10 percent of all website sales during February 2018
  • FabFitFun, the subscription beauty box company, is inviting customers to make an online donation with their purchase through February.
  • Fifth Third Bank is offering customers the opportunity to donate $1 at branch locations nationwide.
  • Ford will donate $50 for every test-drive of a new Ford and $100 for every Ford purchased in February at select dealerships.
  • Healthy Human is donating 10 percent of the purchase price of every specially marked Life Is Why We Give™ bottle to the American Heart Association throughout the year.
  • HP Papers is offering specially packaged paper reams from February 1 through June 30 that will benefit the American Heart Association with a donation made by HP Papers in the amount of $10,000.
  • Kroger is offering customers the opportunity to donate $1 or more at the register or via coin canister at participating locations.
  • Lakeshore will donate 5 percent of Lakeshore Learning AHA Kit Bundle sales throughout the year.
  • Lands' End will donate 10 percent of the purchase price of select red products throughout February.
  • OfficeMart.com is donating 5 percent of select product sales and will donate $50 for every Automated External Defibrillator (AED) sold.
  • PaceMaster will donate 1 percent of the purchase price every PaceMaster product sold from Februrary 2018 through February 2020.
  • Pilot Flying J is inviting customers to round up their purchase or donate $1 or more at the register in support of the American Heart Association during February. Additionally, Pilot Flying J is donating a portion of their sales from a special edition red hot beverage cup.
  • Spirit Fitness is donating five percent of all product sales on their XTERRA website from January 1st to April 30th, Also, customers may donate at checkout.
  • Stein Mart is inviting customers to donate $1 or more at the register during February.
  • The Knot is making donations for each wedding registry designated to benefit the American Heart Association through The Knot Gifts Back program in February. In addition, up to 3 percent of the total amount of couple’s registry gifts purchased through The Knot will benefit the American Heart Association.
  • Title Boxing will donate 10% of online sales of select TITLE fitness gear and products and the “Got Heart” tee during the month of February.
  • Wheels Up will offer online donation opportunities to customers and fly a special red plane to support the AHA during the month of February.
  • White + Warren will donate 20 percent of the purchase price to the American Heart Association’s Life Is Why We Give™ Campaign for every Essential Cashmere Crewneck and Essential Cashmere Wrap, including their new color to celebrate Heart Month – “Passion Red.”

Several regional companies are also supporting the Life Is Why We Give™ campaign. They include ACME, Albertson’s, Piggly Wiggly, Stater Bros. Charities and Walgreens. Regions vary by company.

“The American Heart Association is committed to fighting heart disease and stroke and improving the quality of life for all Americans,” said American Heart Association Board Chairman James Postl. “Our work would not be possible without the generous support of committed companies like these who provide donation opportunities to their customers. These corporate citizens provide a force multiplying impact to our work and help us get ever closer to a world without needless suffering or death.”

As the leading source of non-government funded cardiovascular science, the Association has invested more than $4 billion in scientific research and discovery since 1949. The organization trains approximately 2 million high school graduates in CPR every year and has reduced cardiovascular disease mortality by 70 percent since 1968.

In addition to contributing to save lives through company supporters, donations may be made directly to the Association at www.lifeiswhy.org/donate. To learn more about the Life Is Why We Give™ campaign and to find other participating companies, visit heart.org/lifeiswhywegive.

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About the American Heart Association

The American Heart Association is devoted to saving people from heart disease and stroke –  the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country.  Follow us on Facebook and Twitter.

About Life Is Why We Give

We all deserve to live a long, healthy and happy life. However, heart disease and stroke are robbing too many of us from this innate entitlement. The American Heart Association is working to ensure that everyone has an opportunity to live their best life. When people donate or purchase goods and services that benefit the AHA from our Life is Why We ™ cause supporters, it puts us closer to the quality of life we all deserve.  Life Is Why We ™ allows consumers to think about their reasons to live healthier, longer lives and to give in honor of those reasons. Too long, heart disease and stroke have stolen our precious moments. It’s time we fight back together and affirm that we’re more powerful than these diseases… because everyone has a reason to live a longer, healthier life… and that reason is why we give.

For Media Inquiries: (214) 706-1173

Kelsey Guy Walters: Kelsey.Walters@heart.org, (214) 706-4851

For Public Inquiries: (800) AHA-USA1 (242-8721)

heart.org and strokeassociation.org