Nancy Brown, American Heart Association CEO, comments on evaluation of sugary drink taxes in Berkeley, California published in the PLOS Medicine.
“This study adds to the compelling evidence that simply cannot be ignored. The residents of Berkeley, who voted for a sugary drink tax in their community, are now seeing the benefits of significantly reduced consumption of sugary drinks, significantly increased consumption of water and consumers are switching to healthier drinks. Additionally, Berkeley small businesses have not seen a drop in overall sales. This positive impact is magnified by the fact that the revenue from the tax is being invested in health and wellness across the city.
“I urge the beverage industry to pay attention to this growing evidence and embrace these policies that benefit the health of communities, local businesses, their company employees and the very customers they serve. By doing so even more communities, and especially children, will experience a lifetime of health benefits. Spending millions to fight local citizens working tirelessly to improve their community puts the beverage industry on the wrong side of health and history.”
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