WASHINGTON, D.C., July 20, 2020 —The Food and Drug Administration (FDA) issued warning letters today to Puff Bar and nine other electronic cigarette and e-liquid companies ordering them to remove their products from the market because they do not have the required premarket authorization. Following is a statement from Nancy Brown, CEO of the American Heart Association:

“The FDA has taken decisive action to remove dangerous products from the market that should never have been sold in the first place. Puff Bar and the other companies should immediately comply by pulling their addictive products from the market.

“The FDA’s action applies to tobacco products that were illegally introduced on the market after the agency deemed such products under its regulatory authority. Puff Bar and the other companies cited today have aggressively marketed these illegal products to youth using flavors, mimicking food products or cartoons to appeal to youth, or making unproven health claims. In the process, these companies have helped addict a new generation to nicotine and tobacco.

“The FDA should extend its order to any tobacco product introduced after Aug. 8, 2016 that failed to first submit a premarket tobacco application and obtain FDA authorization for these products to enter the market.”


About the American Heart Association
The American Heart Association is a leading force for a world of longer, healthier lives. With nearly a century of lifesaving work, the Dallas-based association is dedicated to ensuring equitable health for all. We are a trustworthy source empowering people to improve their heart health, brain health and well-being. We collaborate with numerous organizations and millions of volunteers to fund innovative research, advocate for stronger public health policies and share lifesaving resources and information. Connect with us on heart.orgFacebookTwitter or by calling 1-800-AHA-USA1.

For media inquiries please contact:

Suniti Sarah Bal – 916-390-1860; suniti.bal@heart.org

Steve Weiss – 202-607-0911; Steve.Weiss@heart.org

For Public Inquiries: 1-800-AHA-USA1 (242-8721)

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