DALLAS, November 28, 2023 — Cardiovascular disease (CVD) claims more lives than all forms of cancer, yet many women, particularly younger women, remain unaware.[1] Through its Go Red for Women® movement, the American Heart Association, which is devoted to a world of healthier lives for all, is being supported by Miss America’s Scholarship Foundation to empower the next generation of women to take charge of their health and make a lasting impact on the health and well-being of communities nationwide.

The new support of Go Red for Women by Miss America’s Scholarship Foundation will activate around three pillars: promoting awareness of CVD as the No. 1 killer of women; educating and empowering Miss America's participants at the local, state and national levels; and raising critical funds to support the Go Red for Women movement which champions equitable research and treatment for women.

Nearly 45% of women over age 20 are living with some form of CVD, and as women grow and change so does their risk for cardiovascular disease. Yet, younger generations of women, Gen Z and Millennials, are less likely to be aware of their greatest health threat, including knowing the warning signs of heart attack and stroke.[2] That’s why it’s important for all women to take charge of their heart health and encourage others to do the same.

“By aligning our shared goals to empower and invest in the lives of women, we can expand our reach to improve the health of our communities and inspire women to become the best versions of themselves,” said Robin Fleming,  Miss America's CEO.

Go Red for Women, established in 2004, works with organizations and individuals toward a shared vision of saving and improving women’s lives by advancing equitable research and care, advocating for inclusive health policies and raising awareness. Today, the Go Red for Women movement is here for women at every age, every stage, and every season of their lives as their trusted, relevant source for credible, equitable health solutions. ​

“In the 20 years Go Red for Women has worked to save and improve women’s lives, one thing we’ve learned is that women—particularly young women—need to know that heart disease doesn’t discriminate,” said Nancy Brown, CEO of the American Heart Association. “Anyone can be a lifesaver,” she continued. “You just need to know the signs and symptoms and have confidence to speak up. The life you save could be your own.”


About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for a century. During 2024 - our Centennial year - we celebrate our rich 100-year history and accomplishments. As we forge ahead into our second century of bold discovery and impact, our vision is to advance health and hope for everyone, everywhere. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.

About Go Red for Women® 

The American Heart Association’s signature initiative, Go Red for Women®, is a comprehensive platform designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women globally. While the majority of cardiac events can be prevented, cardiovascular disease is the leading cause of death in women, claiming the lives of 1 in 3 women. For more than two decades, Go Red for Women has encouraged awareness. The movement harnesses the energy, passion and power of women to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them tools they need to lead a heart healthy life. The Go Red for Women movement is nationally sponsored by CVS Health, with additional support from national cause supporters. For more information, please visit GoRedforWomen.org or call 1-800-AHA-USA1 (242-8721). 

For Media Inquiries:

American Heart Association 214-706-1173:

Libby Ridenhour, Libby.Ridenhour@Heart.org

For Public Inquiries: 1-800-AHA-USA1 (242-8721)

heart.org and stroke.org