DALLAS, February 6, 2023 — The American Heart Association and the National Football League (NFL), in collaboration with its 32 NFL clubs, are challenging kids to move more with the NFL PLAY 60 Super Bowl LVII Fitness Break. The free program on Thursday, February 9 at 1 p.m. ET/ 12 p.m. CT/ 10 a.m. PT will offer an action packed, 15-minute synchronous broadcast to help students add movement to their day leading up to the big game.
Rooted in American Heart Association science, the Fitness Break broadcast helps students learn more about how physical activity supports their overall wellness. Super Bowl LVII host team, the Arizona Cardinals, will also announce the national winner of the Race to the Super Bowl fitness tracking competition. Advanced registration by parents, teachers or school administrators for the broadcasts is required.
NFL PLAY 60 initiative helps children to develop healthy habits for a better chance of a healthy adulthood. The program encourages kids to get a minimum of 60 minutes of vigorous physical activity each day to meet the U.S. Department of Health and Human Services’ 2018 Physical Activity Guidelines for Americans. Reducing sedentary behavior and increasing physical activity are key to immediate and long-term health for children.
“Working together with the National Football League on NFL PLAY 60, we’re excited for continued ways to support getting youth across the country moving towards a healthier and more active lifestyle,” said American Heart Association and American Stroke Association Chief Executive Officer Nancy Brown. “Prevention skills as well as lifesaving skills, such as CPR, are critical to change health outcomes across generations.”
This is the second broadcast of the school year. The NFL PLAY 60 Fitness Break Kickoff broadcast was held in September and the NFL Draft Fitness Break will take place April 26 at 1 p.m. ET/ 12 p.m. CT/ 10 a.m. PT.
“We’re proud to partner with American Heart Association on this year’s NFL PLAY 60 Fitness Break to help youth across the country get active,” said Anna Isaacson, NFL SVP of Social Responsibility. “Prioritizing health and wellness is a priority for the NFL and we’re excited to showcase this in a multitude of ways during Super Bowl week alongside the American Heart Association.”
In addition to the NFL PLAY 60 Super Bowl Fitness Break, the NFL and the American Heart Association will host 250 students from Justine Spitalny Elementary School in Phoenix in the PLAY 60 zone at the Super Bowl Experience at the Phoenix Convention Center on Wednesday, Feb. 8. Students will have the opportunity to add minutes of physical activity to their day at this private event. Students from Spitalny Elementary are also featured in the Feb. 9 NFL PLAY 60 Super Bowl Fitness Break.
Super Bowl Experience attendees to the ticketed event, Feb. 4-11, will be able to engage with the NFL PLAY 60 app which will be included in the digital interactive zone at the Super Bowl Experience.
Also, at the Super Bowl Experience in the days leading up to the game, Feb. 9-11, attendees are invited to “Be The Beat” and learn Hands-Only CPR with the American Heart Association. During this engaging and interactive instruction, attendees of all ages will learn the two simple steps to help save a life and can try out skills in a fun CPR race.
For more information on NFL PLAY 60, visit heart.org/NFLPLAY60. For more information on CPR, visit cpr.heart.org.
About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, Twitter or by calling 1-800-AHA-USA1.
About NFL PLAY 60
NFL PLAY 60 is the League's national youth health and wellness campaign to encourage kids to get physically active for at least 60 minutes a day. Since PLAY 60 launched in 2007, the NFL has committed more than $352 million to youth health and fitness through PLAY 60 programming, grants and media time for public service announcements. Over the past decade, the NFL has partnered with leading academic, scientific and nonprofit organizations to help children of all abilities lead healthier, active lives. The NFL and its clubs have supported programs in over 73,000 schools and constructed more than 265 youth fitness zones nationwide—giving more than 38 million children an opportunity to boost their physical activity levels. NFL PLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. For more information, visit NFL.com/PLAY60.
For Media Inquiries:
American Heart Association: Linzy Cotaya: 504-872-3446; email@example.com
NFL: Jordyn White: Jordyn.White@nfl.com
For Public Inquiries: 1-800-AHA-USA1 (242-8721)
heart.org and stroke.org
 Department of Health and Human Services, Physical Activity Guidelines, page 14. Available for download here: https://health.gov/paguidelines/default.aspx