DALLAS, Sept. 6, 2018 — People shopping for a new cellphone, fitness gear, wickless candles or other products can support the American Heart Association and help save lives while making their purchases as part of the Life Is Why We Give fundraising campaign. Funds raised for the Association help train 2.5 million high school graduates each year in CPR, advance medical care through Get with the Guidelines quality programs, advocate for pulse oximetry screenings to test newborns for congenital heart defects and more.

AT&T, Title Boxing and Scentsy are among the companies committed to helping the Association fight heart disease and stroke – the leading causes of death in the world. National supporters for this fall’s Life Is Why We Give campaign include:

  • AT&T will invite customers to donate $1, $3, $5, $10 or more in-store or by texting HEART to 50555 throughout September.
  • Lakeshore Learning will donate 5 percent of the sale price of every Lakeshore Learning AHA Kit Bundle sold through the end of the year.
  • Scentsy will donate $7 from every Share Your Heart warmer to the American Heart Association from September through spring 2019.
  • Spirit Fitness (XTERRA) will donate 5 percent of all product sales on their XTERRA website and offer customers the opportunity to donate at checkout through Sept. 20.
  • Title Boxing will donate 10 percent of online sales of select Title fitness gear and products from Sept. 1 through the end of the year.

The fundraising effort coincides with the time of year when many of the Association’s Heart Walks are taking place around the country. These fundraising events are crucial to the Association’s lifesaving efforts to support research and education efforts.

Ray Jones, network customer service center manager for AT&T in Fort Worth, TX knows firsthand the importance of leading a healthy lifestyle. The former first baseman for Sam Houston State University went from eating well and being physically active to having a difficult conversation with his cardiologist.

“Over the course of 10 to 15 years, I gained a significant amount of weight and, after a frank conversation with my cardiologist about my health, I knew needed to make a change. By making smart food choices and adding physical activity back into my routine, I’ve been able to take back control of my health,” said Jones, who is also a member of the AT&T National Heart Walk team. “The American Heart Association is an amazing resource for information on healthy ways to eat and tips for helping to reduce my chances for developing heart disease. I appreciate that my employer is helping the American Heart Association in its mission to help create longer, healthier lives for people everywhere.”

For nearly 100 years, the American Heart Association has been fighting heart disease and stroke, striving to improve lives for everyone. As the largest voluntary organization dedicated to fighting heart disease and stroke, the Association has invested more than $4.1 billion in research that has aided on the development in the first artificial heart valve, cholesterol-lowering drugs, heart transplantation and CPR techniques.

In addition to contributing via company supporters, consumers may make directly to the Association at www.lifeiswhy.org/donate. To learn more about the Life Is Why We Give campaign and to find other participating companies, visit heart.org/lifeiswhywegive.


About the American Heart Association

The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.

For Media Inquiries: 214-706-1173

Kelsey Walters: Kelsey.Walters@heart.org, 214-706-4851

For Public Inquiries: 800-AHA-USA1 (242-8721)

heart.org and strokeassociation.org