The American Heart Association names first-ever global advertising and public relations agencies of record
CP+B Boulder and Edelman will lead creative and communication strategy for the global health nonprofit
DALLAS, September 25, 2017 — The American Heart Association (AHA) -- the world’s leading voluntary health organization devoted to fighting cardiovascular disease and stroke -- has named two of the world’s leading communications firms as its first-ever global “agencies of record” (AOR). Following a nationwide search, CP+B Boulder has been selected as advertising AOR and Edelman as public relations AOR for the legacy non-profit. Together the agencies will support the Association in efforts to reimagine the non-profit brand in more relevant and contemporary terms.
“With the combined power of our science and our grass roots, the American Heart Association is poised to help eliminate needless suffering and death by leveraging the power of its legendary brand as a force multiplier,” says Greg Donaldson, the senior vice president of Corporate and Marketing Communications for the Association. “We believe CP+B and Edelman are the right partners -- at the right time -- to help us reimagine and reintroduce that brand to new generations of volunteers, donors and lifestyle consumers.”
Historically, the American Heart Association has accessed the capabilities of multiple public relations, communications consulting and advertising agencies nationwide to support a broad portfolio of education, awareness and fundraising projects and programs. The Association was intentional in its recent strategic decision to reverse that approach and more tightly align financial resources with a renewed focus on the development of a truly integrated brand vision.
A comprehensive six-month search process was led by Boston-based communications consultancy Pile and Company. "In the end, both winning agencies showcased the type of strategic, breakthrough thinking and creative stylings we believe can help us reach multiple generations from diverse backgrounds with our value proposition,” says Donaldson. “Today’s American Heart Association remains the world’s largest non-government funder of heart disease and stroke research and discovery, but it is so much more. Ours is a health and wellness brand with an incredible, contemporary story to tell and we are excited that our new agency partners will help us do just that.”
CP+B, a member of the MDC Partners network, has a client list that includes Domino’s, Kraft Heinz, PayPal, American Airlines, Infiniti, The Hershey Company, Fruit of the Loom, Letgo and Hotels.com. CP+B’s employees collaborate across eight global offices in Boulder, Miami, Los Angeles, London, Copenhagen, São Paulo, Hong Kong and Beijing. The agency is one of the most-awarded in the world, having been named “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. No other agency has won more Grand Prix at the Cannes Lions International Festival of Creativity in the past 17 years than CP+B, and they are the only agency to have won the Titanium Grand Prix three times.
“We are honored that the American Heart Association selected CP+B to evolve such a well-established and highly-respected brand," said Devin Reiter, VP/Managing Director, CP+B Boulder. “The people of CP+B Boulder care deeply about an enriching lifestyle, and are committed to creating a culture of heart health for all. We are moved by the Association’s mission and the critical impact our work together can have on the lives of millions of people.”
The American Heart Association has selected the world's leading communications marketing firm, Edelman, as its public relations agency of record. Edelman (parent company DJE Holdings) has more than 70 global offices, and partners with many of the world’s largest and emerging businesses and organizations helping them to evolve, promote and protect their brands and reputations. The agency’s New York City and Dallas offices will co-lead the work. Edelman has supported the American Heart Association in the past, through special project work including the groundbreaking Go Red For Women® initiative, targeting millions of women and healthcare professionals with education and awareness about heart disease, the number 1 killer of women.
“Over the years, the American Heart Association has sought Edelman’s guidance on various communications projects, in addition to Go Red for Women. We’ve had a long and successful relationship,” said Richard Edelman, president and CEO. “We are excited to expand our role as the Association’s formal public relations agency of record. We are passionate about healthcare and wellness and excited about the innovative work we will accomplish together in the future.”
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.
About the American Stroke Association
The American Stroke Association is devoted to saving people from stroke — the No. 2 cause of death in the world and a leading cause of serious disability. We team with millions of volunteers to fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to prevent and treat stroke. The Dallas-based association officially launched in 1998 as a division of the American Heart Association. To learn more or to get involved, call 1-888-4STROKE or visit StrokeAssociation.org. Follow us on Facebook and Twitter.
The American Heart Association/American Stroke Association receives funding mostly from individuals. Foundations and corporations donate as well, and fund specific programs and events. Strict policies are enforced to prevent these relationships from influencing the Association's science content. Financial information for the American Heart Association, including a list of contributions from pharmaceutical companies and device manufacturers, is available at http://www.heart.org/corporatefunding.
For Media Inquiries: (214) 706-1173
Name here: Suzanne.Grant@heart.org, (214) 706-1948
For Public Inquiries: (800) AHA-USA1 (242-8721)