Union of Altria and Juul Would Create a Partnership Made in Tobacco Heaven

November 30, 2018 Categories: Advocacy News

WASHINGTON, D.C. – November 28, 2018 – American Heart Association CEO Nancy Brown issued the following statement in response to reports that Altria could acquire an ownership stake in Juul Labs:

“The union of Altria, the world’s largest cigarette company, and Juul, the world’s leading manufacturer of electronic cigarettes, would be a match made in tobacco heaven. The combination of Altria’s sordid history of spending billions to entice kids to smoke, and Juul’s breathtaking success at hooking a new generation of children on nicotine, could mark an historic setback for lifesaving tobacco control efforts.

“Both companies claim to want to reduce harm from tobacco use, but it’s hard to imagine a global cigarette maker promoting the responsible use of electronic devices that are ostensibly intended to help adults quit smoking. Recent actions by the Food and Drug Administration (FDA) to crack down on the sale of flavored tobacco products – including traditional cigarettes, electronic cigarettes and cigars – are even more urgent in light of a potential partnership between Altria and Juul. So, too, is the immediate need for the FDA to go further to prevent our nation’s children from becoming prey for traditional and electronic cigarette companies alike.”

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The American Heart Association is a leading force for a world of longer, healthier lives. With nearly a century of lifesaving work, the Dallas-based association is dedicated to ensuring equitable health for all. We are a trustworthy source empowering people to improve their heart health, brain health and well-being. We collaborate with numerous organizations and millions of volunteers to fund innovative research, advocate for stronger public health policies, and share lifesaving resources and information. Connect with us on heart.orgFacebookTwitter or by calling 1-800-AHA-USA1.

For media inquiries please contact:
Steve Weiss -- 202-785-7905; steve.weiss@heart.org