RIVERSIDE, CA, May 9, 2023 — The American Heart Association’s Go Red for Women® movement is issuing an urgent call to raise awareness about the No. 1 killer for women in the U.S. during the annual Inland Empire Go Red for Women Celebration on Tuesday, May 9, 2023, at the Riverside Municipal Auditorium.

Since 2004, the American Heart Association, devoted to a world of healthier lives for all, has engaged more than 2 million women to learn their risk of heart disease and stroke, and take powerful steps to take charge of their health through its Go Red for Women movement. While advocacy and educational campaigns focused on heart disease have made great strides in improving knowledge and attitudes among women, health disparities still exist among and between women.  

“I am honored to chair the 2023 Go Red for Women Movement and educate women about their risk for heart disease,” said Marisa Kutansky, Director of Communications, Cardenas Markets. “I am a champion for women’s cardiovascular health and passionate about raising awareness. When we take charge of our health and unite, there is nothing we can’t achieve.”

With a theme of Be the Beat, this year’s Celebration will feature tools and information to help Inland Empire improve training and bystander CPR rates for women, who are still less likely to receive bystander CPR than men. The American Heart Association notes nearly three out of every four cardiac arrests happen in homes and is calling for at least one person in every household to learn Hands-Only CPR. The two simple steps of Hands-Only CPR are to call 911 and to push hard and fast in the center of the chest until help arrives.

Women are less likely to receive bystander CPR. By equipping people with Hands-Only CPR training, they learn how simple the technique is and gain confidence that will help them act quickly in an emergency.

“The American Heart Association is challenging people to “Be the Beat” and learn CPR,” added Kutansky. “The organization’s goal is to have at least one person per household to know CPR.”

Guests will rally at the heart-healthy event around the goal of raising awareness and critical funds to advance women's health through research, education, and advocacy initiatives. This year’s Go Red Celebration will again feature a silent auction, networking, a health fair expo, Hands-Only CPR training, and a moving local passion speaker.

For more information or to register, visit IEGoRed.Heart.Org. Go Red for Women is nationally sponsored by CVS.  


About Go Red for Women® 

The American Heart Association’s signature initiative, Go Red for Women®, is a comprehensive platform designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women globally. While the majority of cardiac events can be prevented, cardiovascular disease is the leading cause of death in women, claiming the lives of 1 in 3 women. For 19 years, Go Red for Women has encouraged awareness. The movement harnesses the energy, passion and power of women to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them tools they need to lead a heart healthy life. The Go Red for Women movement is nationally sponsored by CVS Health, with additional support from national cause supporters. For more information, please visit GoRedforWomen.org or locally IEGoRed.Heart.Org.

About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century.

Media Contact:

Daniel Ruacho

daniel.ruacho@heart.org / 480-773-2355