BOSTON, May 31, 2024 — Nine out of 10 people who suffer cardiac arrest outside of the hospital die, and cardiopulmonary resuscitation (CPR), especially if performed immediately, can double or triple survival rates.[1]
That is why the American Heart Association, celebrating 100 years of lifesaving service, will broaden efforts to drive CPR education in Greater Boston through the annual Boston Heart Walk campaign. The Heart Walk is the Association’s largest community-facing initiative that raises funds to advance lifesaving research, increase CPR education and training and drive equitable health for all people. Recognizing that June 1-7 marks National CPR and Automated External Defibrillator (AED) Awareness Week, the expansion of this lifesaving initiative will empower companies in Greater Boston to become champions of CPR.
Boston Heart Walk Chair Scott Daley, general manager of Reebok’s U.S. business, will spearhead efforts in Greater Boston by rallying fellow corporate leaders and their employees to join the 2024 Boston Heart Walk.
“With the expansive reach of the Heart Walk, we have a unique opportunity to solve a big problem right here in our community,” said Daley. “Cardiac arrest can happen to anyone at any time and there are countless lives in our community that could have been saved if bystanders were confident and ready to perform CPR.”
Through fundraising, community education and corporate engagement, the Heart Walk aims to enhance CPR training accessibility, bolster bystander preparedness, increase funding for vital research, and ultimately, save lives. Implemented in over 220 cities nationwide, the year-round Heart Walk campaign engages companies to improve health and well-being of employees while driving efforts to fight against cardiovascular diseases, the No. 1 killer in the U.S.
Participating companies will not only contribute to the fight against heart disease and stroke but also will help drive the organization-wide Nation of Lifesavers™ movement, the Association’s most recent commitment to CPR with the declaration to double survival rates of cardiac arrest by 2030.
“We want at least one person in every household to learn CPR,” said Daley. “Imagine the lifesaving impact we could make if every home in Greater Boston had a hero in waiting who was confident and ready to act in a cardiac emergency. By engaging more people in the Heart Walk, we can turn our community of bystanders into a community of lifesavers”.
For more than six decades, the American Heart Association has led the way as the global leader in resuscitation science, education and training, and as the official publisher of the guidelines for CPR. The multi-year Nation of Lifesavers initiative supports CPR education, extends AED use, and engages employers, policymakers, philanthropists, and others to increase the chain of survival. The long-term goal is to ensure that in the face of a cardiac emergency, everyone, everywhere is prepared and empowered to perform CPR.
The Boston Heart Walk will take place on Saturday, Oct. 26, on Boston Common. Companies interested in participating can contact Gail Favreau, associate vice president of development for the American Heart Association, at gail.favreau@heart.org. For more information about the Boston Heart Walk visit bostonheartwalk.org.
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About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for a century. During 2024 - our Centennial year - we celebrate our rich 100-year history and accomplishments. As we forge ahead into our second century of bold discovery and impact our vision is to advance health and hope for everyone, everywhere. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.
For Media Inquiries:
Chris Camire: 781-373-4521; chris.camire@heart.org
For Public Inquiries: 1-800-AHA-USA1 (242-8721)
heart.org and stroke.org
[1] Association of Bystander and First‐Responder Efforts and Outcomes According to Sex: Results From the North Carolina