MADISON, Wis. (Sept. 3, 2026) — According to recent American Heart Association projections, by 2050, almost 60% of women could have high blood pressure. Cardiovascular disease (CVD) remains the No. 1 killer of women, but it doesn’t have to be. [1] The American Heart Association, a relentless force changing the future of health for everyone everywhere, is encouraging women to prioritize their heart health.
Leading that effort locally is Mari Slobounov of Living in Madison, who is serving as the 2027 chair for Madison Go Red for Women® movement. This campaign empowers women to take charge of their heart health by educating them on their risk factors in every stage of life while addressing critical gaps in research and health care. Go Red for Women is dedicated to helping every woman, in every stage of life, improve their heart and brain health.
“Women’s health is not a hot topic or buzzword. It deserves attention, funding and research to save the lives of mothers, sisters and friends,” Slobounov said. “Go Red for Women is a call to action, for our hearts, our futures and every woman who matters to us.”
Despite the threat of CVD, an American Heart Association survey found less than half of women are aware of their unique risk. Go Red for Women is committed to closing gaps in access to care and championing a community of support.
The Madison Go Red for Women Luncheon will take place on Feb. 12 at Monona Terrace and will feature powerful survivor stories, lunch and an inspiring program focused on women's heart health. Prior to the luncheon, guests can participate in a wellness expo, browse a silent auction and connect with community leaders and advocates during a networking hour, making for an engaging and impactful experience.
The Madison Go Red for Women campaign is locally sponsored by Summit Credit Union, Living in Madison, Group Health Cooperative, Quartz and many more. For more information, contact Victoria Rouse at Victoria.Rouse@Heart.org or visit Heart.org/MadisonGoRed.
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About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public’s health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.
About Go Red for Women®
The American Heart Association’s signature initiative, Go Red for Women®, is a comprehensive platform designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women globally. While the majority of cardiac events can be prevented, cardiovascular disease is the leading cause of death in women, claiming the lives of 1 in 3 women. For more than two decades, Go Red for Women has encouraged awareness. The movement harnesses the energy, passion and power of women to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them tools they need to lead a heart healthy life. For more information, please visit GoRedforWomen.org or call 1-800-AHA-USA1 (242-8721).
For Media Inquiries:
Travis Sloan: Travis.Sloan@Heart.org
For Public Inquiries: 1-800-AHA-USA1 (242-8721)
heart.org and stroke.org
