SANTA ROSA, Calif., November 18, 2024 — Sonoma County celebrated a victory that will dramatically increase access to quality care for children. Measure I will raise $30 million annually for early childhood education centers to improve quality and quantity of care—an important building block for lifelong cardiovascular health.

In addition to expanding affordable childcare, Measure I will establish services designed to identify health issues early, reducing the risk of chronic conditions and helping give children in Sonoma County a healthy start. Such interventions during childhood can reduce the risk of chronic conditions, such as heart disease, later in life.

“We are encouraged by the decision of Sonoma County’s voters to invest in our children’s health and their futures,” said Kathy Rogers, Executive Vice President, American Heart Association Western States Region. “Measure I will help Sonoma children access the care and support they need during their most formative years, preparing them to be healthy, thriving adults.”

“Passage of Measure I means access to quality, comprehensive, early healthcare and education, which can improve long-term health outcomes,” said Judy Coffey, Sonoma County resident and Board Member, American Heart Association Western States Region. “Chronic disease prevention is more cost-effective than treatment, and healthier children mean lower healthcare expenses across their lifetime.”

Background:

Measure I approved a 0.25% transaction and use tax on the sale and use of tangible property within Sonoma County, including incorporated and unincorporated areas, to fund early childcare, education and healthcare for children with high-priority needs.

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About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for a century. During 2024 - our Centennial year - we celebrate our rich 100-year history and accomplishments. As we forge ahead into our second century of bold discovery and impact our vision is to advance health and hope for everyone, everywhere. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.   

For Media Inquiries:

Nerissa Itchon, Senior Marketing Communications Director, SF Bay Area

nerissa.itchon@heart.org

For Public Inquiries: 1-800-AHA-USA1 (242-8721)

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