DES MOINES, Iowa, Aug. 11, 2022 — The American Heart Association, a global force for healthier lives for all, brings its annual Go Red for Women® Event to Greater Des Moines on Thursday, Sept. 22.

Cardiovascular disease is the No. 1 killer of women, claiming more women’s lives than all forms of cancer combined. Go Red for Women is the American Heart Association’s signature initiative designed to raise awareness that heart disease is women’s greatest health threat.

  • The event will take place Thursday, Sept. 22 at The Sheraton West Des Moines Hotel. Registration begins at 5:15 p.m., followed by a plated dinner and program at 6 p.m.
  • The evening includes a silent auction, keynote speaker, survivor story and runway fashion show.
  • Individual tickets and sponsorship opportunities are available. To learn more, visit

Jill Crosser, vice president, consumer services manager at Bankers Trust in West Des Moines, serves as chair for the Go Red for Women campaign in Greater Des Moines. The cause is personal for Crosser, who lost her best friend to a heart attack earlier this year.

“Recent Go Red for Women surveys show that young women, Gen Z and Millennials, are less likely to be aware that heart disease is their greatest health threat,” Crosser said. “As women, we juggle so many responsibilities that it can be difficult to prioritize our own physical health and mental well-being. We need to change that. The American Heart Association is here at every stage and every season of a woman’s life with the information we need, when we need it.”

Since 2004, Go Red for Women has had a profound impact on women’s health. As the trusted, passionate and relevant force to eradicate heart disease and stroke, through the Go Red for Women movement, the American Heart Association remains steadfast and committed to meeting the comprehensive health needs of women — at every life stage.

The Go Red for Women Event is designed to raise awareness about cardiovascular disease, the leading cause of death for women in the United States, as well as generate funds for lifesaving cardiovascular research for women. The Des Moines Go Red for Women Event has raised over $1 million for the Go Red for Women movement in its 18-year history.

“It’s not just about wearing red. It’s not just about sharing heart-health facts,” Crosser said. “It’s about all women standing together with Go Red for Women, because 1 in 3 women die from cardiovascular diseases and losing even one woman is too many.”

Go Red for Women is nationally sponsored by CVS Health and Aetna. Des Moines Go Red for Women is locally sponsored by Farm Bureau Financial Services, The Iowa Clinic and UnityPoint Health - Des Moines.


About Go Red for Women® 
The American Heart Association’s signature initiative, Go Red for Women®, is a comprehensive platform designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women globally. While nearly 80 percent of cardiac events can be prevented, cardiovascular disease is the leading cause of death in women, claiming the lives of 1 in 3 women. For 18 years, Go Red for Women has encouraged awareness. The movement harnesses the energy, passion and power of women to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them tools they need to lead a heart healthy life. The Go Red for Women movement is nationally sponsored by CVS Health, with additional support from national cause supporters. For more information, please visit or call 1-800-AHA-USA1 (242-8721). 

About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit or call any of our offices around the country. Follow us on Facebook and Twitter.

For Media Inquiries:  
Bryan Geelan:
For Public Inquiries: 1-800-AHA-USA1 (242-8721) and