AUSTIN, Texas, January 10, 2022 — Knowledge of treatment options and tailored treatment plans following a brain injury due to stroke is crucial to improving outcomes and increasing independence after neurorehabilitation. The American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all, with support and collaboration from Centre for Neuro Skills (CNS), will provide the latest information in neurorehabilitation and treatment of acute brain injuries due to stroke through a comprehensive, multimedia Live Fierce campaign.
The campaign includes messaging and activations that will reach patients, professionals and caregivers throughout Texas and California via podcast episodes, infographics and strategic messaging to ensure everyone has access to vital resources following a traumatic brain injury.
“For nearly 100 years, the American Heart Association has been ensuring longer, healthier lives through innovative educational efforts including stroke prevention and treatment,” said Region Senior Vice President Sara Harwood. “Our strategic initiative with Centre for Neuro Skills will deliver the most comprehensive resources to patients who have suffered brain injuries and the families that support them on their journey.”
“We are thrilled to collaborate with the American Heart Association to develop a strategic relationship that provides education and programmatic resources to families and patients who have suffered brain injuries,” said CNS Founder and Chief Executive Officer Dr. Mark Ashley. “We are both trusted brands - the AHA for providing science-based information and Centre for Neuro Skills for quality neurorehabilitation. I look forward to our partnership for large-scale community efforts focused on public education and awareness regarding brain injuries.”
Rehabilitation is key to achieving and celebrating all the small victories along the way to recovery. While strokes can vary in type and severity, many patients and their loved ones face important decisions about rehabilitation that must be made quickly. The resources provided by the Association and Centre for Neuro Skills will expand knowledge of the latest rehabilitation guidelines to properly address the needs of stroke patients.
With the right resources and rehabilitation, stroke survivors can regain strength, courage and independence while learning about ways to prevent another stroke including a healthy diet, physical activity, medications and knowing your numbers.
About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, Twitter or by calling 1-800-AHA-USA1.
About Centre for Neuro Skills
Centre for Neuro Skills is an experienced and respected world leader in providing intensive rehabilitation and medical programs for those recovering from all types of brain injury. CNS covers a full spectrum of advanced care from residential and assisted living to outpatient/day treatment. Founded by Dr. Mark Ashley in 1980, CNS has seven locations in California and Texas. For more information, visit neuroskills.com, Facebook, Twitter, LinkedIn, YouTube. For a video overview of CNS, visit our YouTube channel.
For Media Inquiries:
American Heart Association
For Public Inquiries: 1-800-AHA-USA1 (242-8721)
heart.org and stroke.org
Centre for Neuro Skills