DALLAS, February 2, 2023 — Did you know that women are statistically less likely to receive lifesaving CPR than men? That’s one of the reasons cardiovascular disease continues to the No. 1 killer of women in the United States. From news desks to iconic buildings, scores of people and landmarks across the U.S. will once again “go red” on the first Friday in February, American Heart Month, renewing attention to women’s heart health.
Through its Go Red for Women® movement, the American Heart Association, which is devoted to a world of healthier lives for all, urges everyone to celebrate National Wear Red Day® on Feb. 3, and take action throughout the entire month in support of moms, daughters and sisters everywhere.
Cardiovascular disease claims more women’s lives than all forms of cancer combined. According to a 2022 American Heart Association Presidential Advisory, investing in and improving research, awareness and equity in women’s heart health are critical for the health and well-being of women.
“Between home and work, women are usually holding up a lot of different things at once, and that doesn’t leave much time or energy for self-care,” said Michelle A. Albert, M.D., M.P.H., FAHA, American Heart Association volunteer president and the Walter A. Haas-Lucie Stern endowed chair in Cardiology, professor of medicine and admissions dean at University of California-San Francisco School of Medicine. “It’s very important that women carve out that time for their own physical and mental health and that they get support from their loved ones and communities to do so.”
Here are six ways to “Go Red” with the American Heart Association this February:
- Take the American Heart Association’s “Be The Beat” challenge for someone in every household or family to learn the two steps to perform Hands-Only CPR—call 911 and push hard and fast in the center of the chest at a rate of 100-120 beats per minute—in just 90 seconds at heart.org. CPR, especially if performed immediately, could double or triple a cardiac arrest victim’s chance of survival.
- Wear red on National Wear Red Day, Friday, Feb. 3, 2023, to raise awareness about the No. 1 killer of women. The iconic Red Dress pin and other apparel are available at ShopHeart.org.
- Make a donation to support American Heart Association’s lifesaving work at WearRedDay.org. The Big Lots Foundation, an American Heart Association Wear Red Day corporate matching partner, will match online donations up to a total of $333,333 until Feb. 5.
- During American Heart Month, MinuteClinic® locations nationwide are offering no-cost heart health screenings. For a limited time in February, download a free heart health screening voucher at GoRedforWomen.org/HeartHealth and present it at your local MinuteClinic location to learn your numbers. CVS Health is a national sponsor of Go Red for Women.
- Join Research Goes Red™. Historically, clinical studies haven’t included enough women, particularly women of color. Research Goes Red is a collaboration between the American Heart Association and Verily to raise awareness of the importance of heart health for women and to recruit participants for clinical research in order to improve health outcomes. Sign up at projectbaseline.com/gored.
- Spread the word on social media throughout the month using #WearRedDay, #WearRedAndGive, #HeartMonth, #CPRwithHeart and #GoRedforWomen.
Find resources to support women’s heart heath at every age, through every stage of life at GoRedforWomen.org.
- Multimedia, including video comments from Michelle A. Albert, M.D., M.P.H., FAHA, president of the American Heart Association, is available on the right column of the release link.
- Spanish news release
- AHA news release - Twelve heart and stroke survivors named as 2023 Go Red for Women national ambassadors
- AHA news release - Challenge issued to Be The Beat and learn CPR during American Heart Month
- Follow AHA/ASA news on Twitter @HeartNews
About Go Red for Women
The American Heart Association’s signature initiative, Go Red for Women®, is a comprehensive platform designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women globally. While the large majority of cardiac events can be prevented, cardiovascular disease is the leading cause of death in women, claiming the lives of 1 in 3 women. For 19 years, Go Red for Women has encouraged awareness. The movement harnesses the energy, passion and power of women to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them tools they need to lead a heart healthy life. The Go Red for Women movement is nationally sponsored by CVS Health, with additional support from national cause supporters. For more information, please visit GoRedforWomen.org or call 1-800-AHA-USA1 (242-8721).
About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, Twitter or by calling 1-800- AHA-USA1.
For Media Inquiries 214-706-1173:
Libby Ridenhour: email@example.com
For Public Inquiries: 1-800-AHA-USA1 (242-8721)
heart.org and stroke.org
 Centers for Disease Control and Prevention and National Center for Health Statistics. National Vital Statistics System: public use data file documentation: mortality multiple cause-of-death micro-data files. Accessed April 8, 2022 https://www.cdc.gov/nchs/nvss/mortality_public_use_data.htm.