Washington, D.C., March 13, 2019 – Earlier today, the Food and Drug Administration (FDA) released a draft guidance that seeks to limit youth access to some flavored e-cigarettes and cigars.

This announcement comes the same day the American Heart Association released a Presidential Advisory that outlines policy recommendations for reaching the “tobacco endgame.” The Advisory describes the actions that policymakers, the public health community and health care providers must take to end all tobacco use and nicotine addiction in the United States.

American Heart Association CEO Nancy Brown issued the following statement in response to the FDA proposal:

“Although we appreciate that the FDA has recognized the magnitude of the problem with youth accessing and using flavored e-cigarettes and cigars, we are underwhelmed by this proposal.

“In a major oversight, the FDA’s new policy does not apply to mint or menthol e-cigarettes, even though the 2018 National Youth Tobacco Survey shows that more than half of youth choose mint and menthol. AHA’s Tobacco Regulation and Addiction Center has also conducted research that shows that menthol was the second most popular e-cigarette flavor among teen users. We are also concerned that this proposal does not address all flavored cigars and fails to include a flavored cigar ban that the FDA previously announced it planned to pursue.

“The intention behind this proposal is commendable, but we need clarification of how the FDA will enforce these practices with manufacturers and retailers.

“Additionally, we continue to call on the FDA to set a faster deadline for e-cigarette and cigar manufacturers to submit premarket applications with the FDA. Simply moving the deadline for e-cigarettes from 2022 to 2021– after delaying them for four years – is not enough.  The delay will continue to allow these products to remain on the market for years without FDA review.  That is why AHA joined several other public health groups in filing a lawsuit against the FDA last year.

“This plan doesn’t go far enough to reverse the e-cigarette epidemic we are facing.  As prescribed in our Presidential Advisory issued today, all flavored tobacco products should be removed from the market.  We strongly urge the FDA to move forward with a more aggressive agenda to ensure that another generation doesn’t become addicted to tobacco.”  


The American Heart Association is a leading force for a world of longer, healthier lives. With nearly a century of lifesaving work, the Dallas-based association is dedicated to ensuring equitable health for all. We are a trustworthy source empowering people to improve their heart health, brain health and well-being. We collaborate with numerous organizations and millions of volunteers to fund innovative research, advocate for stronger public health policies, and share lifesaving resources and information. Connect with us on heart.orgFacebookTwitter or by calling 1-800-AHA-USA1.

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Suniti Sarah Bal -- 202-787-9292; suniti.bal@heart.org

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